You’re the right person for the job if...

• You have a passion for achieving maximum results out of digital direct-response advertising with a strength and leaning towards Google Ads
• You are proficient in managing all stages of the campaign life (setup, launch, optimization, evaluation)
• You watch KPIs like a hawk and are quick to make adjustments
• You are a process-driven, self-starter who thrives in a fast-paced, ever-changing work environment.
• You are hyper-organized and enjoy executing plans to ensure things run at maximum efficiency.
• You take pride in your work and are motivated by finding the right solution to every problem.
• You are an excellent problem solver who thinks quickly on their feet and enjoys doing whatever it takes to find a solution.
• You are naturally curious, results-driven, and business-minded.
• You are independent and self-sufficient in your approach to problem-solving.

Your mission:

• Generate a high quantity of leads for some of the country's most prominent law firms
• Manage large advertising budgets on a daily basis while monitoring performance and adjusting strategy as necessary
• Manage campaigns across multiple platforms from start to completion.
• Closely monitor the performance of ongoing campaigns and help oversee the testing of new strategies to improve results.
• Assist with both the evaluation and implementation of new marketing tools/platforms/vendors.

Required Qualifications:

• 2-3+ years experience designing campaigns and ad strategies while also building, managing, and optimizing ad campaigns for Paid Social, SEM/Paid Search, and/or Programmatic Buys. (Preferred Platforms: Facebook/Instagram, Google Ads, Google Display, Reddit, YouTube, StackAdapt, and TikTok.)
• 2+ years experience using direct response and lead gen advertising strategies successfully.
• Strong knowledge of how to use research platforms and marketing trends to drive advertising strategies.
• Able to work with tracking pixels and conversion APIs - understanding their functionality as well as creation, placement, and implementation.
• Experience with UTM Parameters (understanding use and ability to read and build) for attribution
• Google Analytics experience
• Highly proficient in Excel and Sheets

Preferred Qualifications:

• Agency experience.
• Experience with Salesforce or other CRM platforms.
• Familiar with DataStudio, Tableau, Business Intelligence or other data visualization software
• Experience in advertising for Mass Torts and knowledge of the space