Sr. Marketing Analyst

Based in New York City or Schaumburg, IL

We are seeking a Sr. Marketing Analyst to help unlock the power of our robust data assets as our business continues to grow. 

In this role you will work closely with the CMO and department heads, to support and enable the marketing team with analytical tools, reporting, and expertise. You'll play a pivotal role by designing and evaluating experiments, conducting ad-hoc analysis, and by setting up processes for regular reporting and enabling teams to be self-sufficient. Your work will directly inform both high level strategy and detailed optimization on a daily basis to ramp up marketing efforts for the world's largest in-venue interactive music and entertainment platform.

You will be responsible for supporting and enabling paid and organic, B2C and B2B marketing channel managers with analytics and reporting to help us set targets, optimize campaigns, and measure our progress as we grow consumer MAU, B2B Sales, and revenue.

Here's what you'll do:

• Accountable for analytics and reporting dashboards to track campaign performance for B2B and B2C marketing channels
• Elevate our analytical tools, and implement best-in-class process and practices
• Design and evaluate experiments and A/B tests from top to bottom of the marketing channel
• Derive insights and communicate findings
• Support strategic planning processes with objective goal setting and assessment of performance against targets
• Continually improve our data and mar-tech stack, understanding and updating our tracking, attribution and reporting to measure results, insights and actionable recommendations, for web, iOS and Android, in a changing privacy landscape.
• Partner with internal finance, analytics, BI, and product teams
• Apply AI and automation to increase innovation, productivity and efficiency.
• Provide insights on how our brands can optimize investment mix and levels by tracking and benchmarking relevant KPI’s

What you bring to the table:

• Bachelor’s Degree in statistics/data analytics, accounting/finance, marketing or economics including quantitative course, CS, engineering, or other related field
• 3-5 years’ experience in marketing analytics or financial analytics, ideally with 2+ years’ experience in web or mobile app marketing analytics
• Strong experience in analysis and reporting using Excel, SQL Google Analytics, Tableau or similar BI tools, Mixpanel, Amplitude or similar tools, Branch, Appsflyer, Adjust or similar MMPs
• B2C, especially consumer mobile app industry experience strongly preferred
• B2B experience preferred (for example at a marketplace business serving both consumer and small business)
• Expertise supporting paid marketing teams, including evaluating ad campaigns on Google, Meta, TikTok and other ad platforms, and with MMPs such as Branch or Appsflyer
• Experience modeling and measuring impact on non-paid marketing channels, including CRM, SEO, and/or social media preferred
• Experience with TV, radio, or podcast advertising as brand performance channels a plus
• Experience with product or landing page A/B testing, and Appstore optimization
• Proven ability to synthesize data & results, identify trends & key findings, and communicate succinctly to senior or junior audiences

What is in it for you:

• Working alongside a bunch of super talented and friendly people.
• A fun, diverse, open and fast-paced environment focused on family atmosphere and creating an off-the-hook user experience.
• Challenging and stimulating projects.
• Working in a culture that likes to drive constant innovation.
• Very competitive insurance packages.
• Competitive 401K package with company match.
• Hybrid working environment with the opportunity for potential travel.
• Visa renewal support available for international candidates.

Sr. Marketing Analyst