Google Ads Technician

A niche National Advertising Agency specializing in Lead Generation for personal injury law firms nationwide seeks a passionate, driven, and experienced Google Ads Technician comfortable with setup, optimization, budgeting, maintenance, and reporting. You will be part of a proliferating team, and long-term advancement opportunities will be available for the right person.

You’re the right person for the job if:

• You have a passion for achieving maximum lead gen results from Google advertising.

• You are proficient in managing all stages of the campaign life (setup, launch, optimization, evaluation, reporting, trouble-shooting)

• You watch KPIs like a hawk and are quick to make adjustments

• You are a process-driven self-starter who thrives in a fast-paced, ever-changing agency work environment.

• You are hyper-organized and enjoy executing plans to ensure things run efficiently.

• You take pride in your work and are motivated by finding the right solution to every problem.

• You are an excellent problem solver who thinks quickly on their feet and enjoys doing whatever it takes to find a solution.

• You are naturally curious, results-driven, and business-minded.

• You are independent and self-sufficient in your approach to problem-solving.

Your daily focus will be:

• Generate a high quantity of converting leads for some of the country's most prominent law firms.

• Manage monthly Google ad budgets daily while monitoring performance and adjusting strategy as necessary.

• Manage lead conversions across multiple platforms from start to completion.

• Closely monitor the performance of ongoing Google Ad campaigns and help oversee testing new strategies to improve results.

• Assist with evaluating and implementing new marketing tools/platforms/vendors.

REQUIRED Qualifications:

• 3+ years of experience designing Google Ad lead gen campaigns and strategies while building, managing, and optimizing campaigns.

• Strong knowledge of using research platforms and marketing trends to drive advertising strategies.

• Ability to work with Google G4 Analytics, GTM tracking, and conversion APIs - Understanding their functionality, creation, placement, and implementation.

• Google G4 Analytics experience & Google Tag Manager Experience.

• Highly proficient in MS Excel and Google Sheets.

• Live in or willing to relocate to the Nashville, TN area.

PREFERED Qualifications:

• Agency experience.

• Experience with Salesforce or other CRM platforms.

• Familiar with Looker Studio, Airtable, Asana, or other business SaaS software.

• Experience in advertising for Mass Torts Legal lead gen and knowledge of the industry.

  \#PTS