We're searching for a self-directed, data-driven, performance-oriented ads specialist who's passionate about their work - no matter how large or small the client account. You're a great fit if you're hungry for perspective, anxious to grow professionally, and you appreciate meeting with clients (remotely) as it gives you the opportunity to pick their brains, understand their goals, and plan for success.
This is not a head-down ad management role. You'll be tasked with making sure each client feels like they are our number one priority, and that we are truly committed to their success. The ideal candidate is consistent and organized, an excellent note-taker, and lives by checklists and action steps.Additionally, you're an excellent communicator and creative thinker, with the ability to use both data and intuition to inform decisions. You're collaborative by nature - asking questions and sharing ideas is how you like to work. If this sounds like you, let's chat!
Key Requirements:
- 3+ years of recent hands-on work experience managing PPC advertising across multiple client accounts of varying sizes in a marketing/advertising agency environment.
- Hands-on, deep dive experience building and managing a variety of campaign types and objectives across Google Ads, Facebook Ads, and LinkedIn Ads.
- Ability to fully understand and speak to KPI's specific to each campaign type across all above platforms
- Management style includes regular, consistent manual optimizations (vs using automated or heavily leaning on platform algorithms to optimize)
- Adept at blueprinting highly structured paid media programs from scratch, based on objectives.
- Ability to identify the number and focus of campaign(s), ad groups or ad sets, and the conversion metrics needed to support ROI within a given budget.
- Experience using paid media in support of measurable lead generation and customer acquisition efforts
- Understanding of landing page conversion tracking and optimization, including the use of dedicated landing pages within campaigns.
- Comfortable building, analyzing, and modifying reports using templates provided.
- Prior experience in content marketing, content growth and SEO
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically , and identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently
- Familiarization with Google analytics
- Experience with website optimization tools
- Strong organizational, time management, and analytical skills
Responsibilities:
- Develop digital paid strategies and media plans for prospective and current clients that focus upon the client's goals and opportunities.
- Accurately develop, implement, and manage successful paid media campaigns, demonstrating revenue/lead goals, efficiency, and volume to ensure high profitability across channels.
- Ability to manage campaign strategies across channels including search, shopping, social, display, programmatic, YouTube, or marketplaces.
- Continually evaluate the effectiveness of campaigns and offer recommendations based on data-driven evaluations to improve the campaigns.
- Continually monitor & update media budgets to prioritize the highest performing channels, driving top profitability and maintaining spend within the agreed-upon budget.
- Develop media budget recommendations that align with client goals and strategic plans, and identify opportunities for profitable budget expansion.
- Stay on top of trends and changing platforms across all forms of paid digital media
- Analyze campaigns and provide strategic suggestions to Account Managers
- Communicate and collaborate with Account Managers on campaign builds and performance
- Periodic meetings with clients alongside Account Managers
To Apply:
- Submit resume detailing your experience
- Submit a cover letter explaining why you would be a great fit