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Full Time Content Marketer

Plan Left

Full Time Content Marketer

National
Part Time
Paid
  • Responsibilities

    As a Content Marketer, you will be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community's growth.

    Qualifications

    • Extensive Digital Experience Required
    • Minimum 3 years of agency experience, developing and executing marketing strategies for major B2B and B2C clients.
    • Minimum 5 Years of digital experience including website and application builds.
    • Ability to interview stakeholders and plan website content, site maps.
    • Basic understanding of integrated marketing strategies, including advertising, paid/earned media, digital and creative services
    • Strong passion for and knowledge of digital marketing disciplines
    • Strong interpersonal and proactive problem-solving skills; ability to successfully maneuver competing demands
    • Strategic ability; capable of working with a team to create winning short-term and long-term marketing plans for clients
    • Approaches work with a sense of eagerness, “take ownership” attitude
    • Capacity to work independently, works well under tight deadlines
    • Strong rational thinking, logic and critical reasoning, and analytical problem solving skills are a must.
    • Ability to take initiative and be proactive with workload.
    • Ability to take, give, and discuss constructive criticism
    • Ethical and trustworthy

    Essential Job Functions

    • Serve as internal and external communications creator while maintaining company and/or client tone and mission.
    • Conceptualize projects upfront.
    • Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy.
    • Serve as internal and external communications creator while maintaining company and/or client tone and mission.
    • Write clean, concise, well-polished copy for advertising campaigns.
    • Create and optimize website content considering SEO and Google Analytics.
    • Edit existing content, and copy-edit client-supplied content prior to publishing.
    • Build and maintain internal and client editorial calendars and written guidelines.
    • Stay up to date with the latest industry trends and customer challenges.
    • Maintain brand standards for multiple client brands.
    • Interact with content specialists, graphic designers, and internal team members to create and review all content and ensure consistent messaging.
    • Frequently test new content formats and distribution channels, including formal A/B testing.

    Internal Job Functions

    • Work closely with leaders, marketing teammates, and other departments to create effective communications strategies that articulate our core benefits properly and consistently.
    • Plan Left advertising and marketing
    • Maintain brand standards for internal brands
    • Generate ideas to increase customer engagement.
    • Ensure a strong web presence on various channels.
    • Monitor and grow Plan Left social media and organic traffic.
    • Daily meetings at 9am (flexible for part-time employees)
    • Marketing, Advertising, Creative, and Digital best practices team training
    • Learn and support our proprietary products
    • Create and maintain best practices and procedural documentation for the Plan Left team.
    • Push the business to adopt better content creation practices, thought leadership strategies, and client materials.

    Bonus Experience

    • Experience with Scrum or other agile project management methodologies
    • Experience with Drupal CMS
    • SEO Keyword Research
    • Design
    • Professional services sales experience