Job Description

AS A TOP LAS VEGAS DISPENSARY, PLANET 13 STRIVES TO PROVIDE THE BEST QUALITY RECREATIONAL CANNABIS, CANNABIS EXTRACTS, AND INFUSED PRODUCTS AVAILABLE AT COMPETITIVE PRICES AND WITH COMPASSION THAT CAN ONLY COME FROM THOSE WHO ARE KNOWLEDGEABLE IN THE FIELD.

WE ARE EXPANDING IN THE ORANGE COUNTY AREA AND ARE EXCITED TO BE OPENING A NEW STORE THIS SUMMER!

SUMMARY

Content Specialist responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
• Assisting the creative team with the design of promotional materials.
• Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
• Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
• Monitoring social media and company website metrics.
• Utilizing SEO methods to increase site traffic.
• Suggesting new ways to promote company offerings and to reach consumers.
• Tracks, collates, and maintains inventory of marketing materials.
• Maintains inventory of photo work, artwork, and film, and maintains marketing literature, archive files, and sample files.
• Coordinates trade show exhibits, promotions, packaging, shipping, and staff travel plans, and travels to and participates in trade shows when necessary.
• Helps prepare for involvement in community organizations and events.
• Provide production and logistical support for core digital marketing functional areas, including content marketing, social media, tradeshow and events, inbound marketing, and partnership marketing.
• Assist with website and database updates.

SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

High school diploma or general education degree (GED); or one to two years’ marketing or advertising related experience and/or training; or equivalent combination of education and experience.

LANGUAGE SKILLS

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

COMPUTER SKILLS

To perform this job successfully, an individual should be proficient in Adobe Illustrator, Adobe Photoshop and Microsoft Office. Experience in WordPress and Web Design/Development is preferred.

CERTIFICATES, LICENSES, REGISTRATIONS Must be able to pass live scan and cannabis badge and be 21 years of age or older.

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Planet 13 values diversity in its workforce and is proud to be an AAP/EEO employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, age, protected veteran status, or on the basis of disability or any other legally protected class. The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Planet 13 Human Resources at infohr@planet13lasvegas.com.

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