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Vice President of Marketing

Planet Fitness - PF Baseline Fitness

Vice President of Marketing

Minnetonka, MN
Full Time
Paid
  • Responsibilities

    Job Title: Vice President of Marketing

    Reports to: Chief Operating Officer

    Status: Full Time, Exempt

    Baseline Fitness is looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. This position will be responsible for designing, implementing and monitoring effective marketing strategies that align with our business goals.

    Our ideal candidate has an extensive Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the COO.

    Essential Duties and Responsibilities

    Direct and Coordinate all Company Marketing functions

    Build, manage and coach a high-performing Marketing team

    Research and develop strategies and plans’ which identify marketing opportunities, direct marketing and new project development

    Own and execute call to action growth strategies; develop a strategic approach to marketing which capitalizes on our brand and image.

    Translate your strategic marketing plan into actionable quarterly targets and initiatives

    Analyze, evaluate, and optimize marketing plans based on companies KPI’s

    Effectively report results of marketing campaigns to the executive leadership team

    Develop and manage sales and marketing budgets

    Establish and implement short- and long-range goals, objectives, policies and operating procedures

    Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.

    Prepare regular reports and presentations on marketing metrics for the COO and executive leadership team

    Direct and support market research collection, analysis, and interpretation of market data for market forecasts and reports

    Maintain brand standards and ensure compliance across all marketing and communication channels

    Identify competitors and evaluate their strategies and positioning and devise counterstrategies

    Other duties as assigned

    Qualifications/ Requirements

    Proven work experience as senior level and/or VP of Marketing

    Demonstratable experience designing and implementing successful marketing campaigns within the consumer services market

    Effective knowledge of SEO/SEM, Facebook/Instagram, web analytics and Google Adwords

    Extensive experience managing marketing agencies

    Experience with CRM software and digital marketing tools and techniques

    Strong leadership skills

    Excellent communications skills

    Strong analytical and project management skills

    Strategic mindset, with ability to make difficult decisions

    BSc degree in Marketing, Communications or relevant field

    Master’s degree in marketing preferred