The Area Director is responsible for ensuring that each club within a designated area exemplifies the PF brand, culture and values, achieves the desired financial results, and successfully executes operations, procedures and programs. This position will lead, support and develop a team of Club Managers resulting in outstanding member experience across the designated portfolio of clubs. The Area Director must have a holistic view of the business and be able to quickly assess and prioritize key actions to achieve and exceed each club's primary service and financial metrics.
Key Responsibilities:
Maintain daily contact with Club Managers and conduct routine club visits to support the club team by identifying business opportunities, removing barriers and developing strategies for success basing the visits on the following:
Interact with members and employees exemplifying professionalism, our Core Values and Company Mission Statement
Ensure training on all Planet Fitness and Taymax company policies, procedures and standards has been completed within a timely manner for all team members
Conduct club walkthroughs to identify critical issues that could impact member experience working with the Club Manager and the appropriate corporate team to address
Implement action plans to address all outstanding issues and areas of opportunity
Evaluate cleanliness, safety and member satisfaction along with the overall club environment to ensure each club is consistently reflective of the PF brand, culture and company values
Ensure the club environment promotes compliance with company policies and procedures for all team members
Oversee 7-15 club managers at assigned locations, providing training, coaching, guidance and development on a consistent, regular basis
Assist Club Managers in hiring, training and evaluating club staff, assisting in performance management and progressive discipline
Handle all elevated member problems, point of sales issues and questions
Facilitate monthly management meetings
Track and analyze club scores, monthly sales and marketing statistics, collaborating with Club Managers to ensure balance sheet accuracy
Perform monthly inspections on facilities to address the issues of club appearance, cleanliness and club operations
Oversee club and equipment maintenance and repair, monitor use of the tracking system making sure all issues are properly turned in
Handle pre-sale of any new clubs (hire and train Club Manager and staff, set up operation)
Other duties as needed based on business needs
Key Areas of Focus:
Member satisfaction through proper execution of Planet Fitness’s core values
Team performance and effectiveness
P&L and Key Performance Indicators: processes for best practices, management and results
Brand Ambassador
Skills & Qualifications:
Bachelor’s degree preferred and a minimum of five years of relevant experience
Ability to communicate clearly and effectively, and act decisively
Possess a results-driven attitude with the ability to work independently, make quick decisions and prioritize appropriately
Proven track record of leading a team and maintaining a high performing, service-driven and dynamic work environment
Strong planning and organizational skills with the ability to multi-task and prioritize as needed
Discretion when handling sensitive and confidential information
Experience with Microsoft Office Suite
Experience using an ATS and HCM a plus
Valid driver’s license with a good driving record and the ability to travel between facilities as needed.
Employees at a franchise location are employed by the Franchisee and are not employees of PFHQ (the Franchisor). PFHQ neither dictates nor controls labor or employment matters for franchisees or their employees, and does not retain any reserved authority to control the terms and conditions of employment for franchisees or their employees. Each franchisee is responsible for ensuring compliance with local, state and federal law.