THE PLANET FITNESS MISSION

We at Planet Fitness are here to provide a unique environment in which anyone, and we mean anyone, can be comfortable in a diverse, judgement free zone where a lasting, active lifestyle is built. Our product is a tool. A means to an end. Not a brand name or a mold maker, but a tool that can be used by anyone. In the end, it’s all about you. As we evolve and educate ourselves, we will seek to perfect this safe, energetic environment, where everyone feels accepted and respected. We are not here to kiss your butt, only to kick it if that’s what you need. We need you, because face it, our planet wouldn’t be the same without you. You belong!

ORGANIZATION OVERVIEW

Title: Communications and Public Relations Manager

Location: Austin, TX

Reports To: Director of Marketing

Key Relationships: Marketing, Operations, Support Center Leaders, Senior Leadership Team, Field Team, and Partner/Vendors

THE OPPORTUNITY

Look no further if you like to have fun, positively impact people, and grow your leadership skills in the coolest place on the planet. Your opportunity has arrived!

United PF is dynamic, growing and continually evolving. If you thrive in an ever-changing environment and have a passion for people, then United PF may be the place for you. A role with United PF Partners is an opportunity to be a part of something special. If you would love working for a rapidly-growing company that changes people’s lives for the better each and every day, helps them live healthier, doesn’t judge anyone, and supports their communities and the Boys and Girls club, then this may be your dream job!

What You'll Be Doing

As a new member of the Marketing team, you will work cross-functionally with Support Center Leaders to build and lead an internal communications strategy to inform, inspire, and engage our Field Leaders and Teammates on a range of company topics/updates, process improvements, and culture initiatives. You will also assist with external communications working closely with Planet Fitness Headquarters’ communications team, customer engagement, PR agency partners, and the media, as appropriate.

Internal Communications

Translate United PF’s business strategy, value proposition and initiatives into communication plans and messages for internal and some external audiences while always looking for improvements

Develop and reinforce key messaging and voice in all communications, ensuring alignment with United PF strategies and core valuesCommunications and Public Relations Manager

Establish, manage and measure the effectiveness of communication materials and channels that support the overall communication plan, including (but not limited to):weekly operations bulletins, leader messaging, HR communications, issues & crisis management, field communications, newsletters, teammate portal, etc.

Regularly consult with leaders, Planet Fitness HQ colleagues, and other business partners to ensure strategic alignment, monitor and advise on communication efforts and manage business risks

External Communications

Monitor external factors and stakeholders to manage risks, spearhead issues & crisis management, ensure effective communications and, ultimately, protect and enhance UnitedPF’s reputation

Help monitor industry and competitive news coverage, data and trends, and proactively identify newsworthy, thought leadership and promotional PR opportunities

Help author and work with agency partners on news releases, fact sheets/talking points, presentations, briefing materials, and member communications

Develop and help execute local, influencer programs that provide favorable media exposure, build community awareness and support United PF’s brand message

Champion Planet Fitness brand stewardship in our markets and put the member at the center of all we do

Knowledge, Skills and Abilities:

5-7 years of professional public relations and communications experience working for a brand or agency

Knowledge, experience and/or passion for the health, wellness, sports or fitness industry

Comfortable in a fast-paced, high growth culture navigating ambiguity, charting a path, clarifying for team and stakeholders

Strong business acumen, strategic thinking, intellectual curiosity, team orientation, and impeccable integrity

Ability to make timely, effective decisions with strong problem-solving capabilities

Minimum Educational Level:

Bachelor's degree in journalism, communications, marketing, or a related field

Minimum Work Experience and Qualifications:

Exceptional written and verbal communication skills with experience developing compelling presentations

Experience concepting and implementing internal communication plans, content calendars, company newsletters and other tactics to achieve communication clarity

Comfort providing strategic communications counsel to senior leaders

Experience writing, editing, and proofing different types of communications and marketing materials

Experience working with journalists, media outlets and bloggers

Project, process, and program management skills

Proficiency in PowerPoint and SharePoint

Working knowledge of social media platforms, social listening tools and video editing tool

About United PF

United PF ("UPF") is the largest developer and operator of fitness clubs under the Planet Fitness brand. United PF operates in the High Value Low Price (HVLP) segment of the fitness market and serves 1.1 million members across more than 160 clubs. UPF is diversely positioned across 14 states Arizona (37 clubs) and Texas (24 clubs) represent its two largest markets and multiple market types ranging from urban metro to small markets. The Company was formed in 2016 via the merger of five Planet Fitness franchisee platforms and has grown through consistent organic site development and four additional tuck-in acquisitions. United PF is headquartered in Austin, Texas.

United PF is owned by American Securities, a leading U.S. private equity firm that invests in market-leading North American companies with annual revenues generally ranging from $200 million to $2 billion and/or $50 million to $200 million of EBITDA. American Securities and its affiliates have approximately $23 billion under management and based in New York with an office in Shanghai.

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of June 30, 2020, Planet Fitness had more than 15.2 million members and 2,059 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico, and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.