THE PLANET FITNESS MISSION
We at Planet Fitness are here to provide a unique environment in which anyone, and we mean anyone, can be comfortable in a diverse, judgement free zone where a lasting, active lifestyle is built. Our product is a tool. A means to an end. Not a brand name or a mold maker, but a tool that can be used by anyone. In the end, it’s all about you. As we evolve and educate ourselves, we will seek to perfect this safe, energetic environment, where everyone feels accepted and respected. We are not here to kiss your butt, only to kick it if that’s what you need. We need you, because face it, our planet wouldn’t be the same without you. You belong!
ORGANIZATION OVERVIEW
Title: Director of Marketing
Location: Austin, Texas: Support Center
Reports To: Chief Commercial Officer
Key Relationships: Support Center Leaders and Teammates and Field Leadership Teams
THE OPPORTUNITY
United PF is dynamic, growing and continually evolving. You must be self-motivated. We are constantly innovating and driving positive change. Most importantly, you deliver consistently and over the top results! A role with United PF Partners is an opportunity to be a part of something special. If you would love working for a rapidly-growing company that changes people’s lives for the better every day, helps them live healthier, doesn’t judge anyone, and supports their communities and the Boys and Girls club, then this may be your dream job!
What You'll Be Doing
The Marketing Director is responsible for the leadership of our integrated marketing strategy, planning, and execution. You will lead the marketing team and agency partners to foster market- and club-level brand awareness and consideration, member acquisition, and community connection. You will share your experience, intuition, and insights, and leverage the expertise of others to influence change and drive the continued growth of United PF.
Lead our integrated marketing strategy, planning, and execution incl. existing clubs, new clubs, re-equips, co-op markets, promotion and pricing architecture, competitive initiatives
Lead our agency partnerships and management across traditional, digital, and social media touch points
Own business and budget tracking, analysis, and insights development
Champion Planet Fitness brand stewardship in our markets and put the member at the center of all we do
Develop, nurture and scale local marketing initiatives including PR, strategic partnerships, community connection, and social responsibility
Create and support a growth mindset and a continuous learning culture to unlock growth
Work at a company that lives its Core Values, and they are Accountability, Balance, Communication, Customer Service Excellence, Growth, Innovation, Integrity, Passion, Positive Social Contribution, and Teamwork
Note: This job description is just the beginning of how you can contribute to the growth of our business. We look forward to the journey ahead and how duties, responsibilities, and activities may change as we learn and grow.
What You'll Bring to the Table:
Bachelor's degree or higher in business, marketing, communications, or related discipline or a combination of education, training, and experience. MBA-preferred.
7+ years of experience in brand, marketing or agency leadership role in consumer products or services incl. fitness, restaurant, retail multi-unit or CPG business
3+ years of leadership experience with direct agency relationship management, P&L accountability, strategic analysis and insights development
Proven ability to lead teams, agencies, $10MM+ marketing budget, and deliver results orientation, and unquestionable integrity
Strong sense of ownership and accountability
Ability to make timely, effective decisions with strong analytical and problem-solving capabilities.
Must have excellent interpersonal, written, and communication skills.
Comfortable in a fast-paced, high growth culture navigating ambiguity, charting a path, clarifying for team and stakeholders.
Willingness to travel as needed.
How We Came Together As A Franchise
In November 2016, two private equity firms, JLM Financial Partners and Eagle Merchant Partners, partnered to create United PF Partners through the combination of five leading Planet Fitness franchise groups, the country's largest Planet Fitness franchisee. In addition to being the largest franchisee with Planet Fitness, UPF is the largest fitness franchise in the world, 154 locations across 14 states, 2600 teammates, 1.1 million members, and over 100,000 Facebook followers. United PF Partners is well- positioned to double in size and achieve its aggressive growth and expansion goals while continuing to prioritize all our teammates’ journeys, member happiness, and operational excellence in a Judgement Free Zone.
Planet Fitness Brand
Founded in 1992 in Dover, New Hampshire, Planet Fitness (NYSE: PLNT) is one of the largest and fastest- growing franchisors and operators of fitness centers in the United States by the number of members and locations. As of December 31, 2018, Planet Fitness had more than 12.5 million members and 1,742 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominic Republic, Panama, and Mexico. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.