Disclosure: salary range provided by job boards may not be a direct reflection of Planet Fitness’ compensation for this role.At Planet Fitness, our mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, judgement free environment. We are proud to be one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, and we’re grateful for the amazing Planet Fitness team that supports our 2,000+ clubs and millions of members every day.Our Planet Fitness team is comprised of dynamic, dedicated and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 25 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!The PF Headquarters Marketing team is searching for a Director, Social Media & Reputation Management. About the Role:

As our Director, Social Media & Reputation Management, you will direct and oversee Planet Fitness’ social media channels including, but not limited to, Facebook, Instagram, Twitter, TikTok, etc. You will utilize your experience of overseeing corporate reputation management to drive success through data-driven decision making and developing and evaluating KPI’s. You will use your results-driven, self-starter mindset to deliver a holistic content engagement model through innovation and strategic leveraging.

To be successful in this role, you will have a passion for driving a positive, health and wellness experience, both nationally and locally. You will be a collaborative leader with the ability to deliver exceptional brand leadership to internal and external partners across the organization, as well as Planet Fitness’ paid and owned channels.

As our Director, you will partner with multiple teams within the organization to create, deliver, and uphold Planet Fitness social media & reputation success. You will be committed to an integrated messaging approach across all social media platforms, driving a consistent member experience while enhancing value to the member.

In this role you will:

Direct and oversee our Social Media & Reputation Management Program, delivering outstanding results, without compromising Planet Fitness brand standards.

Develop social and community strategies, across all social channels, for Planet Fitness’ national marketing team, by continually eliminating the barriers in fitness through differentiated content experiences.

Create and maintain a social strategy and calendar, across all social platforms, that supports the Planet Fitness brand and is effectively tailored to both National and Local needs. Cultivate a creative development for promotions, evergreen, and brand campaigns.

Collaborate across stakeholders and platforms, nationally and internationally, to ensure the Planet Fitness social content strategy is efficient, integrated, and consistent.

Deliver and develop a holistic content engagement model that spans across social media platforms, leading innovation and strategically leveraging paid influencers and Planet Fitness owned assets.

Manage social channel infrastructure and permissions to fit the needs of Planet Fitness’ national and local franchisees while protecting the security and integrity of the program.

Develop KPIs to track and hold the Social and Reputation Management Team and partners accountable for driving success.

Partner with the Director of Digital Communications to integrate social into Planet Fitness owned channels and local community programs, while working with the PFHQ Digital Team ensuring consistency and collaboration across all paid and PF owned channels.

Team up with our Marketing and Social Media Planning teams to ensure support, collaboration, and integration with Planet Fitness’ national and local teams.

Ensure that our content and a focus on positive, health and wellness experiences continually resonate with club members.

Produce and distribute consistent trainings and resources, both internally and externally, on ever-evolving social and community updates.

Elevate the role of PF Ambassadors by influencing our internal trainer-network via social channels.

Be the best-in-class example of a member-obsessed and dedicated learner that adapts to create successful engagements for Planet Fitness.

Exhibit an innate curiosity and a contagious “can do” leadership style that inspires confidence and collaboration among cross-functional teams.

Outshine at leading, collaborating, and empowering team members and colleagues through respectable influencing.

About You:

Bachelor’s degree, with a concentration in Marketing, Communications, or a related field. Master’s degree, preferred

10+ years of related experience in the digital/social marketing space including strong experience overseeing corporate reputation management

5+ years of experience leading and mentoring a team

Demonstrated leadership, indicating earned respect and trust in your relationships among all levels of a business, both internally and externally

Expertise in the professional, business use of social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)

Robust knowledge of website content publishing software

Excellent reputation of leading effective initiatives, for both business purposes and public relations, using influential storytelling, marketing, and social media

Proven abilities in data-driven decision making, developing, and evaluating KPI's

Demonstrated commitment to issues of DEI and social justice

Possess awareness and bring forth the best practices in the importance of social media’s ever-evolving nature

Exceptional communication and presentation skills

Possess a results-driven, self-starter mindset, demonstrating initiative and creativity

Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives

Dedicated learner with a natural curiosity for consistent growth

Exhibit comfort, ease, and flexibility working in an extremely fast-paced, ever-changing, deadline-driven environment

Cooperative team player with an upbeat, positive, “can-do” attitude!

More Reasons to Join Planet Fitness:

Remote Option Available, Work from home flexibility

Early release Fridays

Volunteer days off

Competitive salaries and comprehensive benefits package

Employee Stock Purchase Program

Childcare allowance

Generous vacation/holiday pay

Free Black card and amazing exercise incentives

Onsite gym complete with locker rooms and Black Card area

Café that serves delicious, healthy breakfast and lunch options

Company-sponsored social events