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Product Manager, Mobile Applications

Planet Fitness World Headquarters

Product Manager, Mobile Applications

Hampton, NH
Full Time
Paid
  • Responsibilities

    Planet Fitness World Headquarters is searching for an experienced, highly motivated Product Manager to lead our mobile app innovation and strategy. As our Product Manager, Mobile Applications, you should be well-versed in mobile application development and user experience, and will work closely with development, business strategy, and other digital channel owners to ensure that the mobile roadmap is well aligned with business goals.

    Essential Duties and Responsibilities:

    Lead the development of a mobile member experience strategy and product roadmap by coordinating with Web, CRM and Development teams.

    Responsible for UI/UX/CX, in partnership with technology and marketing agencies.

    Drive app adoption and recurring usage by working with Marketing and Operations teams to execute awareness and adoption campaigns.

    Establish program KPIs, build reports, evaluate program results, and provide summary and analysis to Leadership, with recommendations of actions to optimize the program.

    Manage the product life-cycle of a mobile application from concept to release, including defining business requirements, and establishing launch plans and communications.

    Lead discovery and development of gamification/rewards experience, and act as business owner to develop and release associated features and programs.

    Lead Mobile go-to-market strategy and execution by partnering with Marketing, Operations and Training teams.

    Successfully manage agency partners including project/program delivery and budget/billing oversight.

    Work with Brand team to develop content for the app, including text, iconography and videos. Maintain design alignment with other digital platforms.

    Work with Project Managers to gain Franchisee input and alignment on mobile roadmap and market releases.

    Align with training team to ensure that clubs are prepared to support mobile initiatives.

    Qualifications/Skills:

    Applicants should include with their resume, a portfolio of past mobile application work, including clear explanation of their contribution.

    3 years of experience in mobile product management/mobile marketing.

    Proven experience with iOS and Android app development and support, and demonstrated understanding and use of mobile best practices.

    Expertise with: App Store Optimization, Google Analytics, Agile development process.

    Familiarity with common Software Development Life Cycle (SDLC) processes and product management. Agile experience is a plus.

    Able to build and analyze reporting to influence product roadmap.

    Demonstration of strong presentation skills, including webinar and conference presentation building and delivery.

    Strong written and verbal communication skills.

    Why you should join Planet Fitness!

    Contribute to changing people’s lives every day by helping us create a healthier Planet!

    Competitive salaries and comprehensive benefits package

    Employee Stock Purchase Program

    Childcare allowance

    Generous vacation/holiday pay

    Volunteer days off

    Onsite gym complete with locker rooms and Black Card area

    Free Black card and exercise incentives

    Cafe' that serves delicious, healthy breakfast and lunch options

    Company sponsored social events