Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process. For more information visit: https://www.planetfitness.com/careers-hiring-fraud

At Planet Fitness, our mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, judgement free environment. We are proud to be one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, and we’re grateful for the amazing Planet Fitness team that supports our 2,000+ clubs and millions of members every day. Our Planet Fitness team is comprised of dynamic, dedicated and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do. Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of! For the past 25 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!The PF Headquarters Marketing team is searching for a Sr. Specialist, National Marketing. Disclosure: salary range provided by job boards may not be a direct reflection of Planet Fitness’ compensation for this role.

About the Role: As our Sr. Specialist, National Marketing, reporting to the Sr. Manager, National Partnerships, you will be responsible for supporting insights, execution, implementation, and coordination of comprehensive partnership activations. With the goal of driving awareness and consideration of the brand, you will have a track record of being a fearless problem solver, that is data driven, with a project manager mindset.

No two days are the same on the Partnerships team and the Senior Specialist will support the larger national marketing team to ensure consistent brand messaging across channels/partners, and champion the PF brand. You will also coordinate a range of marketing and communications programs with national agencies/partners and support a variety of advertising events.

In this role you will:

Be an active and key member of the National Partnerships Team, working closely with external agencies and partners.

Ensure partner alignment to the Planet Fitness brand and drive success of program and brand goals.

Serve as internal advocate for strategic brand initiatives, working cross departmentally to cross the finish line.

Manage high-profile brand initiatives.

Work cross departmentally to deliver strategy, develop creative, and launch assets. Emphasis on digital and mobile user experience.

Liaise with franchisees and key stakeholders to ensure strong project communications and manage multiple external relationships.

Measure and report out on success metrics and provide recommendations.

Lead budget and accrual management.

Stay abreast of the competitive landscape as well as develop an understanding our franchise system operations.

Responsible for facilitating calls and maintaining project trackers.

Regularly attend project meetings that fall outside of the Partnerships umbrella with the ability to represent the Brand Team POV.

Provide general assistance to National Marketing team, including all aspects of project and relationship management.

About You:

5 years’ experience in brand marketing and/or partnerships

Advertising agency experience a plus in either project management, digital, strategy, or account service

Bachelor’s degree in related field preferred

Proficient in Microsoft Office and Google Suites

Strong project management skills and ability to prioritize/manage multiple concurrent deliverables, with flawless follow-through

Able to take direction and work independently, asking smart questions and learning quickly

Strong negotiation skillset and ability to influence and communicate concepts persuasively

Experience managing multiple external partner relationships

Possess strong interpersonal, presentation skills and public speaking skills; comfortable communicating with all management levels including Executives

Experience with invoice processing and accrual management a plus

Comfortable interpreting data to present informed recommendations

Positive team player with a good sense of humor

Ability to travel to attend sponsorship events (3-4 times a year)

More Reasons to Join Planet Fitness:

Early release Fridays

Volunteer days off

Competitive salaries and comprehensive benefits package

Employee Stock Purchase Program

Childcare allowance

Generous vacation/holiday pay

Free Black card and amazing exercise incentives

On-site gym, complete with locker rooms and Black Card area

Café that serves delicious, healthy breakfast and lunch options

Company-sponsored social events