Ecommerce Acquisition & Marketplaces Manager
Classification: Exempt
Reports to: Director of Marketing
Job Summary:
As the Ecommerce Acquisition & Marketplaces Manager at Plant Therapy, you will be responsible for all of the revenue, marketing, and logistics involved in selling our products on 3rd party marketplaces including Amazon, Wal-Mart.com and a host of others. You’ll have deep experience in selling on Amazon and be an expert regarding the impact of photography, copy (SEO) and promotional activities on top-line sales. You’ll be analytical and strategic enough to view the business across multiple years/channels, and tactical enough to dive into the day-to-day activities required to maximize marketplace success for Plant Therapy.
You will also own our marketing strategy across customer acquisition channels, with a focus on new customer acquisition and delivering measurable results. You should have hands-on experience in developing, planning, launching, and analyzing customer acquisition campaigns.
Essential Functions:
Develop and implement an account strategy to achieve revenue, operational and profitability goals
Spearheading the department, manage online sales and marketing across multiple marketplaces, develop a cohesive marketing plan for short term and long term growth
Develop detailed maintenance and improvement of listings on our various web marketplaces (title, description, images, reviews, prices, product specs, customer questions, etc.) to increase product ranking and buyer experience online sales and customer interfacing
Establish promotional strategies to drive traffic and execute marketing campaigns (Headline ads, lightning deals, etc) to increase revenue
Monitor, analyze and report on all campaigns including weekly and monthly reports on critical metrics (you will help establish) and ROI.
Connectivity with logistics performance and delivery KPIs to help ensure optimal product delivery performance.
Build and maintain our brand and customer experience on all marketplaces through partnerships with the creative team.
Work with the Supply Chain Manager on developing and maintaining FBA stock levels for both domestic and international markets.
Build, maintain and evolve strong relationships with our marketplace and software partners.
Grow existing partnerships through continuous analysis of account performance and identify new opportunities for revenue growth.
Identify international growth opportunities and develop long and short term goals.
Work with Merchandising, Buying and Marketing teams to develop promotional campaigns.
Work collaboratively with internal teams to improve processes and troubleshoot issues.
Establish a by SKU product strategy on all marketplaces with A/B testing, analysis, and campaigns.
Manage and utilize marketplaces, acquisition and BI team members to successfully execute channel strategies.
Lead vision, strategy, and results for acquisition marketing - across all paid and organic online and offline marketing channels that drive new customers and increase revenue for our direct-to-consumer subscription business
Deliver on revenue and marketing efficiency targets through thoughtful strategy and execution on paid marketing campaigns.
Leverage data and insights to make strategic decisions, updates, and improvements to existing and future partnerships and campaigns.
Manage the allocation and optimization of budgets to drive higher conversion volume and drive down acquisition costs.
Discover and experiment with new platforms to drive growth and capture new audiences.
Uncover new and creative opportunities to acquire customers efficiently and at scale through established and emerging relationships with channel partners, agencies, and existing networks.
Required Qualifications:
Bachelor’s degree
2 years’ experience meeting/exceeding revenue goals on 3rd party marketplaces
3 years’ experience in the digital marketing field, PPC/SEO background highly valued
Strong analytical skills, with the ability to be deep in the data and to distill executive-level insights
Expert in both Vendor Central and Seller Central
2 years’ experience in marketing with a focus on acquisition channels
Ability to work to tight deadlines and adapt to evolving priorities
You’re willing to ask intelligent questions, challenge status-quo, and collaborate like its second nature.
Ability to effectively set priorities and manage a team to a successful outcome
Preferred Qualifications:
B2C e-commerce background
Proficiency in Google Analytics and/or other web metrics platforms
Familiarity with essential oils and natural/organic products
Management experience
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Employee is frequently required to sit for extended periods of time and may be required to talk and listen to employees.
Employee is occasionally required to stand for long periods of time.
Employee must regularly lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds.
Work Environment:
Employee will work in an office setting.
The individual must be able to tolerate the scent of essential oils worn or diffused.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.