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Ecommerce Marketplaces Manager

Plant Therapy

Ecommerce Marketplaces Manager

Boise, ID
Full Time
Paid
  • Responsibilities

    Ecommerce Marketplaces Manager

    Classification: Exempt

    Reports to: VP of Marketing

    Job Summary:

    As the Marketplace Manager at Plant Therapy, you will be responsible for all of the revenue, marketing and logistics involved in selling our products on 3rd party marketplaces including Amazon, Wal-Mart.com and a host of others. You’ll have deep experience in selling on Amazon and be an expert regarding the impact of photography, copy (SEO) and promotional activities on top-line sales. You’ll be analytical and strategic enough to view the business across multiple years/channels, and tactical enough to dive into the day-to-day activities required to maximize marketplace success for Plant Therapy. This role owns product setup, listing management, promotional activities, reporting/forecasting and the overall revenue/profit from marketplaces.

    Essential Functions:

    Develop and implement an account strategy to achieve revenue, operational and profitability goals

    Spearheading the department, manage online sales and marketing across multiple marketplaces, develop a cohesive marketing plan for short term and long term growth

    Develop a detailed maintenance and improvement of listings on our various web marketplaces (title, description, images, reviews, prices, product specs, customer questions, etc.) to increase product ranking and buyer experience online sales and customer interfacing

    Establish promotional strategies to drive traffic and execute marketing campaigns (Headline ads, lightning deals, etc) to increase revenue

    Monitor, analyze and report on all campaigns including weekly and monthly reports on critical metrics (you will help establish) and ROI.

    Connectivity with logistics performance and delivery KPIs to help ensure optimal product delivery performance.

    With the Creative Director build and maintain our brand and customer experience on all marketplaces.

    Work with the Supply Chain manager on developing and maintaining FBA stock levels for both domestic and international markets.

    Build, maintain and evolve strong relationships with our marketplace and software partners

    Grow existing partnerships through continuous analysis of account performance and identify new opportunities for revenue growth.

    Identify international growth opportunities and develop a long and short term goals.

    Work with Merchandising, Buying and Marketing teams to develop promotional campaigns

    Work collaboratively with internal teams to improve processes and troubleshoot issues

    Establish a by SKU product strategy on all marketplaces with A/B testing, analysis and campaigns

    Team management

    Required Qualifications:

    Bachelor’s degree

    2 years’ experience meeting/exceeding revenue goals on 3rd party marketplaces

    3 years’ experience in digital marketing field, PPC/SEO background highly valued

    Strong analytical skills, with the ability to be deep in the data and to distill executive-level insights

    Expert in both Vendor Central and Seller Central

    Ability to work to tight deadlines and adapt to evolving priorities

    Ability to effectively set priorities and manage a team to a successful outcome

    Preferred Qualifications:

    B2C ecommerce background

    Proficiency in Google Analytics and/or other web metrics platforms

    Familiarity with essential oils and natural/organic products

    Management experience

    Physical Requirements:

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Employee is frequently required to sit for extended periods of time and may be required to talk and listen to employees

    Employee is occasionally required to stand for long periods of time

    Employee must regularly lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds

    Work Environment:

    Employee will work in an office setting

    The individual must be able to tolerate the scent of essential oils worn or diffused

    Other Duties:

    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.