Job Description
The Campaign Manager is responsible for developing all elements of a paid media plan strategy all the way through flawless activation in-platform. The Campaign Manager must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. They will have a keen understanding of paid social and how to leverage various ad types and objectives to drive results.
Responsibilities
- Strategy:
- Assist in overarching paid social media strategy development for top tier clients
- Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval
- Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients
- Manage social campaign budgets, including media authorizations and management of billing reconciliation process in Prisma
- Interact daily and maintain rapport with digital media publishers and clients
- Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
- Other responsibilities as assigned
- Activation:
- Primary owner of paid social campaign trafficking, optimization, troubleshooting and reporting for account portfolio
- Provide consistent optimization of paid social campaigns to exceed client expectations
- Create and monitor advertising campaigns using platform UI's across various paid social media channels including Meta, Twitter, LinkedIn, TikTok, Pinterest, and Snapchat
- Recommend, implement and report optimization recommendations for performance improvements.
- Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals
- Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations
- Ensure proper internal tools are utilized for lifecycle of social campaign from flawless launch through timely billing
- Brainstorm and implement new ways to improve advertising and engagement on Meta, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat for clients
- Manage internal and external communication during all phases of an active social campaigns lifecycle
- Actualize and claim spend on the monthly basis and work with the finance team on delivering invoices when needed