Job Description

SOCIAL MEDIA COORDINATOR NEEDED ON A CONTRACT TO HIRE BASIS WITH OUR CLIENT IN SAN FRANCISCO. POSITION IS REMOTE HOWEVER MUST BE LOCAL TO THE OFFICE FOR OCCASIONAL VISITS.

JOB DESCRIPTION

Our client is looking for an experienced Social Media Coordinator who is passionate about the environment, creative, and excited to work for a brand with deep roots and a rich story to tell. You will be responsible for implementing content, influencer, and partnership strategy to grow our client’s community and presence across social channels. Our ideal candidate has a strong background in content creation, social media management, and deep knowledge of the social landscape. The position is based in Dogpatch, San Francisco (virtual for now), reporting to the Marketing Associate.

• Content Planning and Creation
  • Maintaining social content calendar to support marketing strategy, calendar and initiatives.
  • Developing engaging content that drives brand awareness and eCommerce.
  • Ideate and create content (photo, video, Stories, IGTV, Reels, Guides, TikTok videos).
• Content Management and Moderation
  • Publishing and scheduling content across all social platforms.
  • Keeping up with tags, mentions, and reposting relevant content from partnerships and customers.
  • Engaging with an online community and managing responses to DMs, messages, comments (on both organic and paid content).
• Community Building
  • Creating a community that includes influencers, customers, industry professionals, and brand partners.
  • Growing our social following and driving engagement across all social channels.
• Analytics and Campaign Reporting
  • Monthly reporting on content performance across social platforms, identifying key takeaways, and implementing learnings as a way forward.
  • Researching and implementing best practices for social content across platforms.
  • Solid understanding of key performance metrics, data, and insights.
  • Monitoring competitor content and initiatives on social.

QUALIFICATIONS

• A natural storyteller with excellent copywriting and communication skills.
• Creative with an eye for elevated design, trends, style, and color.
• Detail-oriented, resourceful, and eager to learn with a positive mindset.
• Curious about all things social media and keeping up with the latest trends, best practices, and new social features.
• Able to assess performance metrics with a strong data-driven approach to content.
• 1-2 years of experience in a social media management role at a brand or agency.
• Excellent knowledge of lnstagram, Facebook, Twitter, Linkedln, Pinterest, TikTok, and other social media best practices.
• Experience with social media management and analytics tools (Hootsuite, Sprout Social, lnstagram Analytics).
• Working knowledge of design technology including Photoshop, Illustrator, InDesign, and video editing tools / apps.
• Solid understanding of social media KPls and reporting.
• Proven ability to collaborate cross-functionally, organized, and can articulate marketing campaigns.
• Understanding of sustainability is a plus, along with the ability to take complex topics and message them in a way that is digestible for the consumer.
• Bachelor's Degree in Marketing, Communications, Business or related field.

Company Description

Platinum Resource Group is a professional level consulting firm, providing resources to Fortune 1000 client companies in the areas of technology, human resources, accounting, finance, business systems and supply chain, on a contract and interim basis. PRG has operations in Orange County, San Diego, Los Angeles and San Francisco. As a W-2 employer we offer our consultants direct deposit bi-weekly payroll, health, dental, vision benefits, paid holidays, and referral bonuses.