Job Description

MARKETING COORDINATOR

Location: Corona, CA

JOB DESCRIPTION

• Assist Sr Brand Manager / Director of Marketing with new product development initiatives, including identifying consumer insights, partnering with R&D, coordinating market research, developing package copy, and launching innovation.
• Work with cross functional teams on the overall collection strategy and roll-out plans - PR, Education, Social and Digital Understand Digital and Social Media platforms and work with Digital and social media to create a content calendar to keep message consistent.
• Create PowerPoints and presentations for new product launches and promotional initiatives.
• Manage lab tracker and product development timelines to ensure product launches as scheduled.
• Review trends to keep product and promotions relevant and on trend.
• Lead business analysis to measure business performance and uncovering business driving insights to make recommendations to senior leadership.
• Collaborate with Sales leadership in the development of customer facing communication and strategy.
• Help develop yearly business plans that identify key business opportunities and future growth plans.
• Actively participate in creative development (i.e. develop creative brief, provide creative feedback).
• Lead small, medium, and large-scale projects such as POP displays, artwork re-designs, and new product innovations.
• Stay connected to the Beauty industry with field visits, trade show attendance.
• Conduct market analysis, research, and portfolio development Work with educators to develop concepts for educational and editorial photo / video shoots.
• Create scripts and photoshoot lists Understand / bring key insights from current and future market trends and dynamics.
• Manage the day-to-day project timelines and logistics.
• Develop and manage marketing budget for all brands.
• Closely work with Digital to create omni channel campaigns.
• Review digital ads, print ad schedule and PR releases Manage and track Brand Marketing budget.

QUALIFICATIONS

• Bachelors' Degree in related field 3 - 6 years' experience in consumer products marketing and / or sales.
• Beauty or hair color / care experience preferred.
• Strong interpersonal Communication skills; strong analytical skills and financial orientation.
• Demonstrated leadership and organizational skills; especially the ability to lead cross functional teams to deliver project objectives.
• Prefer experience with mass and pharmacy retailers such as Walmart, Target, CVS, Walgreens and ULTA.

Company Description

Platinum Resource Group is a professional level consulting firm, providing resources to Fortune 1000 client companies in the areas of technology, human resources, accounting, finance, business systems and supply chain, on a contract and interim basis. PRG has operations in Orange County, San Diego, Los Angeles and San Francisco. As a W-2 employer we offer our consultants direct deposit bi-weekly payroll, health, dental, vision benefits, paid holidays, and referral bonuses.