Job Description

Responsible for assisting in the creation of player development programs that acquire and maintain new and existing business and guest loyalty. Provide strategic leadership and direction for the hospitality and players club staff to increase overall gaming revenue.

• Assist in the development of short and long range strategic marketing plans that establish measureable goals and objectives for the player development department utilizing the budget
• Maintain acquisition programs that are responsive to changes in the current market that recruit high-level players through various direct sales activities (i.e. direct marketing, promotions, referrals, on/offsite events and personal contact).
• Provide training on programs for hospitality staff that are specifically geared towards rated players by creating profiles that communicate such ratings to the hospitality staff.
• Manage performance of hospitality staff and player’s club including hiring, scheduling, development, evaluation and discipline.
• Ensure compliance with gaming regulations, company policies and procedures within the department.
• Issue complimentary services consistent with company policy and monitor all practices.
• Review player issues with host and club staff to ensure the highest level of guest satisfaction and procedural compliance.
• Respond to guest special requests or complaints and create resolution.
• Represent the company in public relation and marketing efforts, generating new and repeat business and helping to re-affirm the goals and objectives of the company

Qualifications

Bachelor’s Degree in Marketing, Advertising, or related field.
5 to 7 years marketing management experience with casino marketing experience a plus (+).
Strong organizational and communication skills.
Proficient in MS office products.
Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.

Additional Information

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.