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Digital Media Planner

Pocket Outdoor Media

Digital Media Planner

Boulder, CO
Full Time
Paid
  • Responsibilities

    Pocket Outdoor Media is seeking a team-oriented digital media planner to join the energetic and growing Ad Operations team.

    We craft integrated campaigns including print, digital, events, marketing services, licensing, custom content, video, and more. The Digital Media Planner will participate in the ideation of client campaigns (recommending new and effective digital media options) and will be responsible for creating and delivering accurate and effective media plans (formatted in our internal grid as well as agency-supplied grids). The Digital Media Planner will report to the Ad Operations Director. This is a full-time role based in POM's office in Boulder, CO.

    The ideal candidate surfs between chaos and precision. You can brainstorm with the team and then deliver highly detailed plans that support the client's KPIs while maximizing margin. Your passions are digital media, consumer programs, and you are passionate about an active and healthy lifestyle. Do you love working hard for clients, finding solutions to their challenges, and then presenting them?  Do you look at the media landscape and see the constant changes as opportunities? If those answers are yes, you should apply for this job today. 

    This is a team environment. We're looking for a contributor who is equally good at stepping up and offering solutions as they are hanging back and running with someone else's idea.… and knowing when the time is right for both.

    THE POSITION

    The Digital Media Planner will be responsible for proposing and delivering digital media plans and participate in brainstorming sessions when needed. The ideal candidate must be able to manage day-to-day deadlines, maintain inventory management systems, and stay current on digital advertising media while maintaining strong relationships with the sales teams and the marketing department.

    HOW YOU WILL MAKE A DIFFERENCE:

    • Assist in digital media strategy development for all clients
    • Develop and manage digital media plans
    • Responsible for reserving and/or booking campaign products in Smartsheets
    • Responsible for managing agency grids, product specs, and reporting standards.
    • Collaboration with the pre-sales teams
    • Work closely with ad traffickers and product teams on available inventory and offerings
    • Manage campaign authorizations, budgets, and reconciliation process
    • Other responsibilities as assigned

    WHAT YOU BRING

    • 2-4 years of experience in a digital media planning/buying position

    • Experience in the active sports industry a plus

    • Bachelor's degree in related field or equivalent work experience

    • Experience with campaign management and ad serving technology: DoubleClick/Google Ad Manager, Innovid, Prisma, Google Analytics. Salesforce experience a plus, but not required.

    • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) and/or Google Suite

    • Experience analyzing data and market research

    • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

    • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction

    • Deadline oriented – advanced delivery of plans is a must

    • Excellent communication skills

    • Strong time-management and organizational skills

    • Strong written, verbal communication skills. Good presentation skills a plus

    • Proven ability to develop and maintain strong professional relationships with colleagues and vendors

    • Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last-minute changes

    • Experience with MediaRadar & Smartsheets a plus, but not required