Pocket Outdoor Media is seeking a team-oriented digital media planner to join the energetic and growing Ad Operations team.
We craft integrated campaigns including print, digital, events, marketing services, licensing, custom content, video, and more. The Digital Media Planner will participate in the ideation of client campaigns (recommending new and effective digital media options) and will be responsible for creating and delivering accurate and effective media plans (formatted in our internal grid as well as agency-supplied grids). The Digital Media Planner will report to the Ad Operations Director. This is a full-time role based in POM's office in Boulder, CO.
The ideal candidate surfs between chaos and precision. You can brainstorm with the team and then deliver highly detailed plans that support the client's KPIs while maximizing margin. Your passions are digital media, consumer programs, and you are passionate about an active and healthy lifestyle. Do you love working hard for clients, finding solutions to their challenges, and then presenting them? Do you look at the media landscape and see the constant changes as opportunities? If those answers are yes, you should apply for this job today.
This is a team environment. We're looking for a contributor who is equally good at stepping up and offering solutions as they are hanging back and running with someone else's idea.… and knowing when the time is right for both.
THE POSITION
The Digital Media Planner will be responsible for proposing and delivering digital media plans and participate in brainstorming sessions when needed. The ideal candidate must be able to manage day-to-day deadlines, maintain inventory management systems, and stay current on digital advertising media while maintaining strong relationships with the sales teams and the marketing department.
HOW YOU WILL MAKE A DIFFERENCE:
WHAT YOU BRING
2-4 years of experience in a digital media planning/buying position
Experience in the active sports industry a plus
Bachelor's degree in related field or equivalent work experience
Experience with campaign management and ad serving technology: DoubleClick/Google Ad Manager, Innovid, Prisma, Google Analytics. Salesforce experience a plus, but not required.
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) and/or Google Suite
Experience analyzing data and market research
Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
Deadline oriented – advanced delivery of plans is a must
Excellent communication skills
Strong time-management and organizational skills
Strong written, verbal communication skills. Good presentation skills a plus
Proven ability to develop and maintain strong professional relationships with colleagues and vendors
Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last-minute changes
Experience with MediaRadar & Smartsheets a plus, but not required