Job Description

DO YOU WANT A CAREER AND NOT A JOB?

ESTABLISHED CHILDREN’S APPAREL BRAND, BASED IN THE LA-METROPOLITAN AREA, IS SEEKING AN EXPERIENCED ASSOCIATE DESIGNER TO FILL AN IMPORTANT SUPPORT ROLE IN OUR RAPIDLY GROWING BUSINESS.

BORN IN 2011, POSH PEANUT INC. BEGAN BECAUSE OF A GENUINE LOVE FOR CHILDREN, CHILDREN’S CLOTHING AND AN INVENTIVE EXCITEMENT NEEDING TO BE FULFILLED. THE FOUNDER OF POSH PEANUT, FIONA SAHAKIAN IS A WIFE, MOTHER OF TWO, DAUGHTER AND SISTER. FIONA IS THE TRUE EXAMPLE OF A WORKING MOTHER AND WIFE PROVING THAT IT IS POSSIBLE FOR WOMEN TO DO IT ALL. POSH PEANUT HAS BEEN A DREAM COME TRUE FOR FIONA AND SHE COULD NEVER IMAGINE LIFE WITHOUT ALL OF THE LOYAL PARENTS & PEANUTS THAT HAVE GROWN TO ADORE THE COMPANY AS WELL! CREATING IS A PASSION THAT SHE WILL FOREVER EMBRACE IN HERSELF AND ALL CHILDREN.

POSH PEANUT IS COMMITTED TO PROVIDING FASHION FORWARD, EXCELLENT QUALITY AND ADORABLE CHILDREN’S CLOTHING & ACCESSORIES AS WELL AS SERVING OUR CUSTOMERS WITH ABOVE SATISFACTORY CUSTOMER SERVICE. POSH PEANUT INC. STRIVES TO FOSTER A WORKING ENVIRONMENT WHERE OUR EMPLOYEES LEARN, GROW AND TAKE SATISFACTION KNOWING THAT THEY CONTRIBUTE TO THE SUCCESS OF THE COMPANY.

POSITION PURPOSE

THE HEAD OF GROWTH (MARKETING) WILL BE RESPONSIBLE FOR LEADING THE NEXT ROUND OF GROWTH BY DRIVING POSH PEANUT’S DIGITAL MARKETING EFFORTS, DIRECTING, MAINTAINING AND PLANNING OVERALL POLICIES AND GOALS FOR A BUSINESS DEVELOPMENT DEPARTMENT. DEVELOPS AND MAINTAINS CLIENT RELATIONSHIPS, IDENTIFIES POTENTIAL BUSINESS PARTNERS AND NEGOTIATES AGREEMENTS. WORKS WITH OTHER DEPARTMENTS TO ENSURE ALIGNMENT OF COMPANY GOALS.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

• Lead vision, strategy, and results for acquisition marketing - across all paid and organic online and offline marketing channels that drive new customers and increase revenue for our direct-to-consumer business
• Deliver on revenue and marketing efficiency targets through thoughtful strategy and execution on paid marketing campaigns.
• Play a key role in defining, evolving, and driving paid media KPIs, analytical systems, and marketing processes
• Experiment and iterate quickly by developing weekly campaign strategies across social (Facebook, Google, Instagram), offline (influencers, affiliates), email, and content.
• Manage and challenge third party agencies to optimize performance
• Work cross-functionally with product, merchandising, demand planning, customer service, and creative
• Manage day-to-day website operations and optimize for conversion, AOV, and LTV, improve user experience, and resolve any issues with the site or on app
• Leverage data and insights to make strategic decisions, updates, and improvements to existing and future campaigns
• Uncover new and creative opportunities to acquire customers efficiently and at scale through established and emerging relationships with channel partners, agencies, and existing network.
• Stay on the forefront of what is new and experiment and measure results.
• ABIDE BY ALL COMPANY SAFETY AND HYGIENE REGULATIONS
• PERFORMS OTHER DUTIES AS ASSIGNED

QUALIFICATIONS

EDUCATION/CERTIFICATION: Bachelor’s Degree in Marketing, Journalism, Public Relations or its equivalent.

EXPERIENCE REQUIRED: AT LEAST 7 YEARS OF RELATED EXPERIENCE.

• EXPERIENCE - you’ve played a lead role in substantially and profitably growing a notable company through data-driven customer acquisition
• MONEY TALKS, MONEY WALKS - just because you’ve got a little marketing budget doesn’t mean you don’t think about organic acquisition. You’re determined to bring blended CAC down by analyzing which user segments cost more and which ones cost less so you can effectively double-down when needed.
• EXPERT WRITER - you should feel extremely confident writing in Posh Peanuts voice across all mediums and producing a diverse set of brand content (copy / creative) quickly and accurately
• DEEPLY CURIOUS + ANSWER SEEKER - the marketing ecosystem is constantly evolving - you should feel comfortable in the grey and willing to research hard tactics, apply them, and iterate.
• CREATIVE TO A FAULT - just kidding, that’s never possible! You should have a natural eye for good aesthetics. Pictures and words sell, and you have to recognize what’s working and why.
• INCREDIBLY DATA DRIVEN - as badly as we wish we could get everything perfect the first time, we won’t. You should feel confident applying thoughtful strategies, analyzing results, and executing accordingly.
• FEARLESS + RESPONSIBLE SELF-STARTER – you should think out-of-the-box and be eager to bring good ideas to life. You should be self-motivated and self-accountable.
• CUSTOMER / COMMUNITY OBSESSED – you naturally connect with people and will succeed in being responsive and empathetic with our users.
• OPEN AND EFFECTIVE COMMUNICATOR + TEAM PLAYER – you’re willing to ask intelligent questions, challenge status-quo, and collaborate like it’s second nature.

SKILLS/ABILITIES:

High Energy

Team Player

Excellent organizational and time management

Detail Oriented

Ability to multi-task and meet deadlines

Able to work in fast-paced startup environment

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

FINGER DEXTERITY: Using primarily just the fingers to make small movements such as typing, picking up small objects, or pinching fingers together.

TALKING: Verbal communications audible to a normal person.

AVERAGE HEARING: Able to hear average or normal conversations and receive ordinary information.

AVERAGE VISUAL ABILITIES: Average, ordinary visual acuity necessary to prepare or inspect documents or products, or operate machinery.

PHYSICAL STRENGTH: Standing most of the time. Exerts up to 15 lbs. of force occasionally.

REPETITIVE MOTION: Movements frequently and regularly required using the wrists, hands, and/or fingers.

WORKING CONDITIONS

NONE: No hazardous or significantly unpleasant conditions.

Posh Peanut is an equal opportunity employer committed to cultural diversity in the workforce. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, sexual orientation, gender identity, disability, veteran status, sex or age.