Job Description

ESTABLISHED ALABAMA LAW FIRM SEEKS A TRENDY, HIGHLY ENERGETIC AND SELF-MOTIVATED “TEAM PLAYER” TO IMPLEMENT AN ANNUAL MARKETING PLAN, WITH THE CREATIVE KNOW-HOW TO MAKE SPECIAL EDUCATION FUN AND SEXY. THE MARKETING LIAISON IS THE BASELINE FOR CLIENT ACQUISITION PROCESS, AND THIS ROLE WILL BE DIRECTLY RESPONSIBLE FOR ENSURING POWELL & SCOTT (P&S) LEAD GENERATION SUCCESS CONTINUES TO DEEPEN AND EXPAND. WE NEED A FUN, INNOVATIVE, YOUTHFUL CANDIDATE THAT WILL DEVELOP QUARTERLY AND ANNUAL SOCIAL MEDIA MARKETING CAMPAIGNS, RECORD AND EDIT VIDEO, POST TO SOCIAL MEDIA DAILY, AND UPDATE THE COMPANY WEBSITE REGULARLY. THE APPLICANT MUST BE DETAIL ORIENTED, MUST BE ABLE TO PRIORITIZE AND MULTITASK. PROVEN RESULTS THROUGH SOCIAL MEDIA MARKETING IS REQUIRED.

COMPENSATION: $29,250

SCHEDULE/AUTHORITY: FLEXIBLE SCHEDULE (AVERAGE OF 25-30 HOURS PER WEEK)

REPORTING RELATIONSHIP: REPORTS TO ASSIGNED ATTORNEY(S) AND OFFICE ADMINISTRATOR.

RESPONSIBILITIES:

• DESIGNS, BUILDS, AND MAINTAINS OUR SOCIAL MEDIA PRESENCE.

• OVERSEE SOCIAL MEDIA POSTS AND VISITOR TRACKING FOR FUTURE AD TARGETING.

• SYSTEMATIZE CONTACTING AND FOLLOW-UP WITH CLIENTS TO OBTAIN VIDEO AND WRITTEN TESTIMONIALS.

• COLLABORATES WITH STAKEHOLDERS FOR CONTENT ASSETS SUCH AS BLOG POSTS, EBOOKS, CASE STUDIES, REPORTS, TUTORIALS, INFOGRAPHICS, AND MORE.

• COMMUNICATOR WHO UNDERSTANDS THE VALUE WE PROVIDE TO CLIENTS (WIN MORE CASES, EARN CLIENT TRUST, SIMPLIFY MIND-NUMBING STRESS, SHOULDER COMPETITORS, AND GENERATE LEADS).

QUALIFICATIONS:

• CREATIVITY.

• KNOWLEDGE OF “WHAT’S TRENDING.”

• PROVEN MARKETING DOER.

• BIG PICTURE THINKER.

• PROVEN EXPERIENCE IN DIGITAL MARKETING AND LEADING MANAGING AGENCIES

• CREATIVE WITH EXPERIENCE IDENTIFYING TARGET AUDIENCES AND PLANNING DIGITAL CAMPAIGNS THAT ENGAGE, INFORM, AND MOTIVATE.

• SELF-MOTIVATED YET CUSTOMER-FOCUSED.

• EXPERIENCE AND PROFICIENCY IN BUYING PAID SOCIAL MEDIA TRAFFIC.

• DETAIL-ORIENTED WITH STRONG COMMUNICATION SKILLS.

• EXCELLENT ANALYTICAL AND PROBLEM-SOLVING SKILLS, BUSINESS JUDGMENT, AND STRATEGIC LEGAL THINKING.

ABOUT US:

WE ARE A HIGH-PACED LAW FIRM, SPECIALIZING IN HELPING PARENTS OF SPECIAL NEEDS KIDS IMPROVE THEIR KIDS’ EDUCATIONAL SERVICES. WE ARE BASED IN THE 36117 ZIP CODE, BUT WE MAINTAIN A STATE-WIDE CLIENT BASE AND STATE-WIDE COMMUNITY OUTREACH NETWORK. OUR STAKEHOLDERS ARE PRIOR OWNERS OF SUCCESSFUL LAW FIRMS, AND TOGETHER ARE LEVELING POWELL & SCOTT (P&S) FOR EXPONENTIAL GROWTH. WE ARE INNOVATIVE, AND DEDICATED TO EDUCATING THE PUBLIC CONCERNING SPECIAL EDUCATION RIGHTS FOR CHILDREN AND PARENTS’ RIGHT TO FREE REPRESENTATION FOR THEIR CHILDREN,IMPROVING THE QUALITY OF LIFE FOR OUR CLIENTS AND THEIR CHILDREN.

WORK ENVIRONMENT:

MEMBERS OF OUR TEAM MUST BE ABLE TO WORK CLOSELY WITH OUR MARKETING DEPARTMENT, WITH MINIMAL DAY-TO-DAY SUPERVISION AND STILL ACHIEVE HIGHLY-OBJECTIVE PERFORMANCE MEASUREMENTS. YOU MUST BE TECH-FRIENDLY (WE’LL PROVIDE TRAINING FOR SOMEONE WHO WANTS TO LEARN), HIGHLY ORGANIZED AND VERY MOTIVATED TO BE SUCCESSFUL.

WE AIN’T YOUR AVERAGE “STUFFY” LAW GROUP. OUR OFFICE IS INVITING, CLEAN, POLISHED AND COMFORTABLE. IT’S IN A WAREHOUSE, AND WE BELIEVE IN FAMILY. SOME OF OUR EXECUTIVES BRING THEIR HOMESCHOOLING CHILDREN TO WORK (WE ARE A KIDS’ LAW FIRM FOR GOODNESS SAKE), AND CLIENTS ARE IN AND OUT OF THE OFFICE, SO YOU SHOULD LIKE PEOPLE, SPECIFICALLY CHILDREN. WE ARE A “GET STUFF DONE” GROUP OF RELENTLESSLY SELF-IMPROVING, WOULD-BE OMNIFIC OWNERS WHO LIKE TO HAVE FUN, CELEBRATE SUCCESS, AND WE OFFER PLENTY OF OPPORTUNITIES FOR PERSONAL AND PROFESSIONAL DEVELOPMENT AND GROWTH. WE SERVICE CLIENTS STATEWIDE, WHO ARE MANAGING COMMUNICATION WITH OUR FIRM, SUPPORTING THEIR SPECIAL NEEDS CHILD(REN), COORDINATING WITH SPECIAL NEEDS SERVICE PROVIDERS/SCHOOL OFFICIALS, WHILE WORKING A FULL-TIME JOB. THIS MEANS YOU GET TO HAVE SOME FLEXIBILITY IN YOUR WORK SCHEDULE BECAUSE SOME DAYS YOU WORK OUTSIDE OF NORMAL BUSINESS HOURS TO GATHER MARKETING-BASED PHOTOS/VIDEOS FROM OUR CLIENTELE.

TO APPLY: PREPARE A COVER LETTER WITH NO MORE THAN TWO PARAGRAPHS AND A CLOSING SENTENCE. IN THE FIRST PARAGRAPH EXPLAIN WHAT YOU BELIEVE ARE THE 3 MOST IMPORTANT QUALITIES NEEDED IN SOMEONE WHO WORKS WITH SPECIAL NEEDS FAMILIES AND WHY YOU BELIEVE THEY ARE THE MOST IMPORTANT QUALITIES. IN THE SECOND PARAGRAPH, EXPLAIN WHY YOU APPLIED TO THIS PARTICULAR AD.

AS A CLOSING SENTENCE PLEASE WRITE, “I HAVE READ THE INSTRUCTIONS CONTAINED IN THE JOB POSTING AND HAVE FOLLOWED THE INSTRUCTIONS.” DO NOT SEND YOUR RESUME THROUGH THIS WEBSITE. EMAIL YOUR RESUME AND COVER LETTER IN PDF FORMAT TO KIA.SCOTT@KSCOTTLAW.ORG. THE SUBJECT LINE OF THE EMAIL SHOULD INCLUDE YOUR LAST NAME (ALL CAPS), FOLLOWED BY THE POSITION YOU ARE APPLYING FOR IN LOWER CASE, FOLLOWED BY ONE WORD THAT YOU WOULD USE TO DESCRIBE YOURSELF IN ALL CAPS. FOR EXAMPLE: SMITH PARALEGAL AWESOME. WE LOOK FORWARD TO REVIEWING YOUR APPLICATION.

APPLICATIONS RECEIVED THROUGH THIS SYSTEM AND THAT DO NOT FOLLOW INSTRUCTIONS WILL NOT BE CONSIDERED.

Company Description

We are a high-paced law firm, specializing in helping parents of special needs kids improve their kids’ educational services. We are based in the 36117 zip code, but we maintain a state-wide client base and state-wide community outreach network. Our stakeholders are prior owners of successful law firms, and together are leveling Powell & Scott (P&S) for exponential growth.