MiTek® Inc., a subsidiary of Berkshire Hathaway, Inc. is the world's leading supplier of state-of-the-art, engineered connector products, engineering services, and computer-driven machinery for the building component industry. We provide the industry's most advanced, most comprehensive, and most innovative software for design and manufacturing. Our products and services are backed up by a team of industry professionals who are dedicated to one goal – making our customers successful.
We are seeking a dynamic and motivated MARKETING AUTOMATION SPECIALIST who is responsible for designing and maintaining prospecting, nurture, CX and customer support campaigns. The ideal candidate will have experience in Pardot/Salesforce, and at least three years of experience managing marketing automation efforts.
Required Skills
ESSENTIAL FUNCTIONS
REASONABLE ACCOMMODATIONS STATEMENT
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions
DUTIES AND RESPONSIBILITIES
- Execute marketing campaign programs by developing emails, landing pages, nurturing programs and web forms using the client's marketing automation platform.
- Collaborate with a cross-functional team to plan, deliver, and execute successful customer acquisition and marketing programs.
- Build appropriate taxonomy and segmentation lists of customers and prospects based on digital marketing behavior, such as past email engagement, website interaction (content downloads, website visits, etc.).
- Measure effectiveness of marketing campaign programs and further optimize to convert leads into customers.
- Work to protect email retention and minimize list decay and unsubscribes, while increasing the productivity of our email sends.
- Ensure accurate and complete information is captured through the client's customer relationship management (CRM) systems for sales team to follow-up with.
- Management of E-Newsletters and email marketing communication.
- Support and contribute to social media campaign development execution.
- Support digital marketing efforts as needed.
POSITION QUALIFICATIONS
COMPETENCY STATEMENT(S)
To perform the job successfully, an individual should demonstrate the following competencies:
- ANALYTICAL - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
- PROBLEM SOLVING - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Distinguishes “symptoms” from problems; Develops appropriate and creative solutions and chooses best alternative; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
- TECHNICAL SKILLS - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others. Trains others.
- TEAMWORK - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
- QUALITY MANAGEMENT - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
- JUDGMENT - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
- PLANNING/ORGANIZING - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
- PROFESSIONALISM - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments; Attendance, punctuality consistently maintained; Uses work time appropriately for work activities; Attends meetings promptly; Demonstrates flexibility in scheduling and accepting work assignments to meet needs of department and unit.
- QUALITY - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality. Performs code reviews of others.
- INITIATIVE - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
- INNOVATION - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
Required Experience
SKILLS & ABILITIES
QUALIFIED CANDIDATES WILL POSSESS THE FOLLOWING:
- High proficiency and experience working with the Pardot/Salesforce enterprise-level marketing automation platform a must.
- Proficiency in Social Media platforms.
- 3-5 years of marketing automation experience with Pardot, including lists segmentation, campaign design, execution and reporting.
- 2+ years working with Salesforce or other CRM platforms.
- 2+ years of social media experience with B2B organizations.
- Must have basic understanding of general database principals.
- HTML and CSS experience preferred, but not required.
- Experience with campaign orchestration, nurture campaigns, segmentation strategies and analytics.
- Creative thinker and self-starter who can work both independently and with cross-functional teams
- Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business.
- Excellent time management skills, with a demonstrated ability to consistently prioritize and manage deliverables from other stakeholders to deliver quality outcomes.
- Excellent written and verbal communication skills.
- Organized - follows a systematic method of performing a task.
- Ability to effectively build relationships with customers and co-workers.
- Ability to work independently and within a team.
- Ability to interact at a high level of professionalism with others; including co-workers, vendors and customers.
- Proficiency in Microsoft Office
- Organized - follows a systematic method of performing a task.
- Time Management - Ability to utilize the available time to organize and complete work within given deadlines. Ability to work simultaneously on various projects.
MITEK IS AN E-VERIFY AND
DRUG AND TOBACCO-FREE WORKPLACE.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER AND ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY, NATIONAL ORIGIN, DISABILITY STATUS, PROTECTED VETERAN STATUS, OR ANY OTHER CHARACTERISTIC PROTECTED BY LAW.