About the Social Media Specialist Position

Premier Financial Alliance is a fast-growing leader in the financial services industry. Our focus is on protecting the dreams of the most underserved sector of the country: Middle America. We are disrupting the status quo in the financial services industry through a proprietary life insurance product you don't have to die to use.

Our company is seeking an experienced, motivated social media maestro to join our team. Working as our Social Media Generalist, you'll be responsible for developing our social media strategy to establish and promote our online brand and interact with current and prospective customers through various platforms.

Social Media Generalist Responsibilities

• Develop and execute social media campaigns for various platforms, including Instagram, Facebook, and LinkedIn and others
• Create and share engaging daily content, including text, images, and videos that promote the company's brand
• Ensure current social media strategy aligns with company goals and values
• Help develop KPIs to measure success of social campaigns
• Stay on top of current social media trends and evaluate how the company can best participate
• Monitor client engagement and interact with clients on social media posts
• Moderate user-generated content for appropriateness
• Collaborate with other departments to ensure content is informative and appealing
• Create editorial calendars and syndication schedules

Social Media Generalist Requirements

• Proven work experience as a Social Media Generalist, including experience with Facebook, Instagram, LinkedIn, and others
• Knowledge of Search Engine Optimization and Google Analytics
• Experience with Buffer, HootSuite, or similar social media management tools
• Strong creative mindset
• Superb organizational and multitasking skills
• Proficient with graphic design programs such as Canva, Adobe Photoshop or Spark, or equivalents
• Excellent written communication and copywriting skills
• Knowledge of multiple online marketing channels

Benefits and Perks:

• Benefits package includes a HRA to cover up to $500/mo toward health insurance premiums, options for group dental and vision plans, 401k plan with company match after 1 year, cash balance plan, profit-sharing, two weeks paid PTO plus holidays
• Coffee, snacks, drinks provided in office
• Company socials, fitness challenges for cash, Bonusly points recognition program
• Standing desk provided if preferred
• Partially remote position (expect 2-3 days per week in the office)

Salary $45,000 - $50,000 per year

_ PFA takes health privacy very seriously and does not require its employees to disclose their vaccination status to the company._