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Adwords Specialist

Premium Service Brands

Adwords Specialist

Charlottesville, VA
Full Time
Paid
  • Responsibilities

    Premium Service Brands

    Premium Service Brands is a leader in the home service industry dedicated to maintaining and beautifying homes, businesses, and communities. Based in Charlottesville, VA, we set the industry standard for comprehensive training and ongoing support to over 1,000 franchise locations that deliver unparalleled quality through nine distinct brands: 360° Painting ® , ProLift Garage Doors ® , Maid Right ® , House Doctors ®, Kitchen Wise ®, Renew Crew ®. Rubbish Works ®, Rooterman ®, and The Grout Medic ®. Premium Service Brands’ concepts have been recognized as top franchises in the nation by Entrepreneur magazine and share a similar end user, exponentially multiplying the opportunities in cross-brand business growth.

    The Team: We are a dynamic mix of marketing, business, finance, and HR professionals building and inspiring a rapidly-expanding franchise network. We value authenticity, hard work and creativity. Our team thrives on self-motivation, innovation, and collaboration. We offer employees the opportunity to drive real, life-changing growth that supports local communities and empowers small business owners.

    The Impact: We live by our values and offer employees the opportunity to drive real, life-changing growth that supports local communities and empowers small business owners to Live Extraordinary!.

    We are excited and committed to find the right person for this rewarding career journey.

    Position Overview:

    This position will be responsible for managing the organization’s internet pay-per-click advertising campaigns across search engines and social media platforms. This will include implementation, analysis of ad performance for maintaining current campaigns as well as building new campaigns, and reporting.

    Duties/Responsibilities:

    Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, LinkedIn, and Facebook

    Optimize bidding at the campaign, keywords, device, placement, geographics, demographic, and other levels

    Perform daily account management of PPC campaigns to review expensive under-performing keywords and ensure PPC campaigns does not exceed weekly and monthly spend budget

    Work with content writer and web developer to create engaging and concise copy for ads, and landing pages to boost clickthrough rates and conversion rates

    Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly reports

    Follow company brand guidelines

    Support the marketing team as needed

    Stay on top of PPC industry trends

    Education/Skill Requirements:

    Associates’ degree in Marketing or Business

    1-3 years of experience in Google Analytics, Google AdWords

    Experience in LinkedIn Ads and Facebook Ads

    Excellent communication skills

    A high level of attention to detail

    Good organization, time-management and self-motivation skills

    Knowledge of both Mac and Windows 10 operating systems

    Ability to work effectively within a team and independently both on and off site

    1-3 years of experience in B2B Marketing

    What’s in it for you:

    Energized, passionate and committed culture that thrives on building community and team

    Opportunity to grow with an organization that values employee contributions and hardwork

    What we’re are looking for:

    Exceptional attention to detail, ability to prioritize multiple objectives and projects

    Team player with an entrepreneurial spirit - independent, self-motivated, adaptable, and multi-task in a fast-paced environment

    Positive “go-getter” attitude

    Experience motivating team members and team leader

    Ability to think critically and execute tasks accurately and efficiently

    Benefits

    Start-up vibe & culture designed to develop a rewarding career with growth opportunities handling real world challenges

    Access to a diverse group of mentors

    Health, dental and vision insurance

    401K (including matching)

    Paid vacation and holidays

    Monday-Friday

    Premium Service Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.