SUMMARY
Presh Marketing Solutions is seeking an Account Strategist to join our team. This role is responsible for the marketing strategy and results of their assigned IT Channel Partner accounts. The Account Strategist will work with their accounts and develop and propose marketing strategies, campaigns, and tactics to achieve specific business goals.
RESPONSIBILITIES
- Conduct in-depth research to identify new market opportunities and consumer preferences to support custom campaign offerings
- Set specific marketing goals that align with the overall direction and business goals
- Develop and maintain digital campaigns to increase web traffic
- Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
- Forecast market trends
- Research market to identify new opportunities
- Generate innovative ideas to promote our clients brand and solution offerings
- Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
- Use customer feedback to ensure client satisfaction
- Ensure brand alignment to increase brand awareness and equity
REQUIREMENTS
- Previous working experience as a Marketing Strategist or equivalent role for (3) years
- In-depth knowledge of CRM software and Marketing Automation platforms (experience with HubSpot preferred)
- Experience with SEO/SEM and Google Analytics
- Excellent communication, interpersonal and presentation skills
- Creative thinker with data-driven analytical aptitude.
BENEFITS
- Paid vacation
- Health insurance plan
- Dental insurance plan
- Vision insurance plan