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Social Media Specialist

Presh Marketing Solutions

Social Media Specialist

Tampa, FL
Full Time
Paid
  • Responsibilities

    Presh Marketing Solutions is seeking a social media manager to grow our clients' followers, engage and retain them, and convert them into leads, customers, and active fans and promoters of our clients' businesses. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

    RESPONSIBILITIES

    • Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and potentially additional channels
    • Create shareable content appropriate for specific networks
    • Develop a B2B social media strategy that focuses on identifying and engaging with specific persona types, often at an account level
    • Listen and engage in relevant social discussion about our clients, their competitors, and/or industry, both from their existing customers and leads from brand new prospects that know yet know us
    • Ability to design, build, implement, and monitor social ad campaigns through Facebook Ad Manager and LinkedIn Campaign Manager
    • Run regular social promotions and campaigns and track their success, ranging from Twitter charts, to LinkedIn conversations, as well as the content and links posted through these and other channels
    • Drive consistent, relevant traffic and leads from our social network presence
    • Explore new ways to engage and new social networks to reach our target buyers
    • Manage content/editorial calendar designed on a per client basis
    • Performs other related duties as assigned or requested

    REQUIREMENTS

    • Active and well-rounded personal presence on social media, with a command of each network and their best practices
    • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
    • Thorough understanding of Facebook Ad Manager and LinkedIn Campaign Manager
    • Bonus experience and skills in Adobe Creative Suite, demand generation marketing, inbound marketing, and blogging

    BENEFITS

    • Health Care Plan
    • Paid Time Off
    • Training and Development