Job Description

DIGITAL MARKETING MANAGER - WORK FROM HOME

JOB DESCRIPTION

PRESIDIO INTERACTIVE IS SEEKING A DIGITAL MARKETING MANAGER TO PLAY A KEY ROLE IN DEVELOPING AND OPTIMIZING MARKETING EFFORTS ACROSS ALL CHANNELS AND PRODUCTS. WE'RE LOOKING FOR SOMEONE WITH STRONG COMMUNICATION SKILLS, A TAKE CHARGE PERSONALITY, AND WORKING KNOWLEDGE OF ONLINE MARKETING CHANNELS. YOU MUST BE FLEXIBLE AND EXCITED ABOUT WORKING FOR A RAPIDLY GROWING, FAST-PACED COMPANY AND COMFORTABLE WORKING REMOTELY. INDIVIDUALS WITH A STRONG ENTREPRENEURIAL MINDSET AND WORK ETHIC ARE ENCOURAGED TO APPLY.

PRESIDIO INTERACTIVE IS A DRIVING FORCE IN PROVIDING INSURANCE MARKETING SERVICES ONLINE - CONNECTING CONSUMERS WITH HIGH-QUALITY INSURANCE COMPANIES. WE HAVE A DYNAMIC VIRTUAL TEAM FORMAT THAT ALLOWS EACH EMPLOYEE TO WORK FROM HOME AND ALSO PARTICIPATE IN CRITICAL DISCUSSIONS SO THAT EVERYONE IS A VITAL, CONTRIBUTING MEMBER OF THE TEAM.

RESPONSIBILITIES

• PROJECT MANAGE MEDIA PLANS AND CREATIVE ASSET DEVELOPMENT 

• MANAGE AND OPTIMIZE MULTIPLE MARKETING CHANNELS TO DRIVE PERFORMANCE

• HELP MANAGE THE WORKFLOW AND EXECUTION OF CAMPAIGNS AND PROGRAMS IN PARTNERSHIP WITH BRAND, SOCIAL, CONTENT, ANALYTICS, AND EXTERNAL PARTNERS AS NEEDED.

• BECOME A KEY COLLABORATOR TO BRING BEST PRACTICES THAT WILL IMPROVE THE EFFICIENCY AND EFFECTIVENESS ACROSS ALL MARKETING CHANNELS AND PRODUCTS.

• WORK WITH THE MARKETING DIRECTOR AND DEVELOPMENT TEAM TO ESTABLISH TESTS AND LEARN WITH AN EMPHASIS ON A/B TESTING AND CONVERSION RATE OPTIMIZATION.

• COLLABORATE WITH BUSINESS UNITS AND SENIOR MARKETING MEMBERS TO CONDUCT NEEDS ASSESSMENT TO SUPPORT ORGANIZATION STRATEGIES, TACTICS, AND SOLUTIONS THAT SUPPORT BUSINESS UNIT OBJECTIVES

QUALIFICATIONS

• 5+ YEARS OF MARKETING EXPERIENCE

• BACHELOR’S DEGREE OR EQUIVALENT KNOWLEDGE AND EXPERIENCE REQUIRED

• EXPERIENCE MANAGING MEDIA CAMPAIGNS IN SEARCH, SOCIAL, AND OTHER PAID MARKETING CHANNELS. 

• FAMILIARITY WITH A/B TESTING AND PERFORMANCE MARKETING

• EXPERIENCE WORKING WITH CHANNEL AND CREATIVE TEAMS

• DYNAMIC SELF-STARTER WITH A TAKE-CHARGE ATTITUDE TO TROUBLESHOOT, PROBLEM-SOLVE, AND OPTIMIZE FOR COMPANY SUCCESS

• EXCEPTIONAL COMMUNICATION SKILLS AND EXPERIENCE WORKING IN CROSS-FUNCTIONAL TEAMS

• GREAT ORGANIZATIONAL SKILLS WITH AN EYE FOR DETAIL 

• EXPERIENCE WORKING FROM HOME A STRONG PLUS.