Position Summary:

The Digital Marketing Coordinator will be responsible for identifying, researching, and establishing the bank web presence, including social media, online advertising, Search Engine Optimization, Search Engine Marketing, creating web materials and how it relates to providing a great customer experience. The Digital Marketing Coordinator will assist with developing marketing concepts, design marketing and advertising materials, product promotion, and materials for internal and external events to assist the marketing team and objectives.

Duties and Responsibilities

Champion the creative suite / illustrator experience, by creating digital ads, social media ads/posts, and blogs.

Serves as primary backup for graphic design content creation.

Support and assist Prevail Bank with email marketing, marketing materials, online communication, website(s) and online presence to continually improve Return on Investment.

Collaborate with Leadership and internal teams at all levels to bring positive ideas, efficiencies, and critical thinking to provide a great customer experience for our customers.

Organize the social media program for the bank.

Plan and carry out online promotions for digital opportunities.

Design and copy for electronic materials for advertising (including but not limited to eStatement ads, online advertising, search engine materials, internal and external communications, etc.)

Working and helping with event concept and materials for all events including home shows, trade shows, business expos.

Creating and working with event materials with an educational focus

Manage and maintain new projects as assigned.

Establish and maintain a consistent brand image throughout all product lines, marketing activities, design and events.

Ensure that messages are supportive of and consistent with marketing strategies.

Perform other duties as required to fulfill the responsibilities of the position.

Follow procedures and policies that ensure compliance with not only Bank policies and procedures, but also all applicable federal and state banking regulatory agency policies.

Comply with bank standards for attendance and hours of work.

Effectively work in a fast-paced team environment create positive impact on the bank.

Qualifications

Education/Experience:

Bachelor’s or Associate’s degree in marketing, business administration, finance, or related field is preferred, or experience in business marketing department.

Prior banking experience a plus, but not required.

Skills and Abilities:

Adaptability:

Able to adjust quickly to different work situations; remain composed under pressure and in stressful situations.

Attention to Detail:

Regard for important details to assure accuracy in every transaction performed; detect errors; follow through on corrections and details.

Change Management:

Must embrace change and see change as opportunity. Must be willing to express and support management's ideas to affected staff.

Customer Orientation:

Respond sensitively to the needs and priorities of the customer; recognize and take appropriate action to meet their needs; establish an effective working relationship with customers to gain their respect and loyalty.

Oral/Written Communication:

The ability to express thoughts and ideas in a clear and concise manner, both orally and in written form to a variety of audiences and to all levels of staff.

Professionalism:

Project a positive image of the bank to all internal and external customers.

Time Management:

Ability to effectively manage one’s time to complete work according to established deadlines. The ability to prioritize tasks to make the best use of time for high priority tasks.

Team Player:

Must view oneself as part of an overall team. This includes supporting others throughout the entire bank to achieve the overall goals of the bank.

Working Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel:

Valid driver’s license required for travel to Bank offices, training sessions, customer meetings, Bank and community meetings, etc.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subjected to possible modification in accordance with applicable state and federal laws. There are different experiences that suggest other ways or circumstances where reasonable changes or accommodations are appropriate. All activities, demands, conditions, and requirements are linked to duties and responsibilities.

Job Description subject to change at any time at the discretion of management.