AVP Marketing & Public Relations
The AVP of Marketing/Public Relations will be the Bank's primary marketing and social media coordinator and will own the majority of all marketing for the Bank. The position requires a data-driven marketer to be in charge of managing an ongoing branding/marketing strategy and to carry out marketing and social media plans as defined by senior management. This position will also act as the primary liaison between the Bank and any external marketing firms, consultants, designers, etc. that the Bank may contract with.
Required Skills: - Proven experience as a marketing specialist or similar role - Excellent communicator and creative thinker, with an ability to use data to inform all decisions. - Excellent copywriting skills along with basic skills in design, photography, videography and general content creation. - Proficiency in marketing automation software in order to generate traffic and convert visitors to leads - Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, CRM) and applications (Web analytics, Google Adwords, etc.) - Well organized, efficient, detail-oriented self-starter, and able to work independently or collaboratively.
For a complete job description and application visit www.primarybanknh.com