WHAT A DIFFERENCE

At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. It informs our who, what and how. Our belief that who children become is as important as what they know comes to life through our exclusive, research-informed approach to teaching and learning. We deliver more than a curriculum; we provide a life-changing early learning experience for children and their families.

We believe who you are is as important as what you know. While experience and knowledge are an important part of the success equation, who you are matters just as much. We treasure our relationships with Team Members, Franchise Owners and those we serve. Our commitment to diversity means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives. We make every effort to ensure everyone feels they belong in our Primrose community.

WHAT YOU’LL DO

The Senior Manager, Public Relations is the strategic leader and key executor of Primrose’s public relations strategy, including thought leadership. This position is responsible for generating high-quality, prominent news coverage for the Primrose brand and key stakeholders. She/he will work alongside our executive team and agency partners to lead the planning and execution of media relations tactics.

The right candidate will have a proven track record of working across a business to deliver cohesive communications programs with specific focus on earned media. They will have a balance of strong strategic communications skills, creativity, and tactical execution.

Leadership of annual strategic PR plans and activities that elevates Primrose key messages to the appropriate audiences.

Builds communications programs, creates messaging frameworks, and develops meaningful stories that positively position Primrose within the news. Proactively reports out on the results and analytics.

Engages with news outlets, reporters, and influencers on behalf of Primrose. Proactively identifies media opportunities and conducts media outreach that can generate high-quality, prominent media coverage for Primrose and its key messages.

Draft media materials such as press releases, media advisories, fact sheets, talking points and other content.

Manages the development and execution of master editorial calendar activities for PR.

Works with the executive team to identify subject areas, key messages, and appropriate content for thought leadership.

Partners with internal stakeholders to advise on crisis communication responses.

Supports a Brand Manager in managing and elevating the Children’s Foundation within Primrose’s external messages.

Provide day to day leadership of a team including providing mentorship, identifying development opportunities, and leveraging talent as a resource for driving business results.

WHO WE ARE LOOKING FOR

We seek to build teams of individuals who maintain trusted relationships, demonstrate accountability, influence without authority, have a service mindset, agility and curiosity. Our ideal candidate will possess a mix of the following skills and competencies:

Bachelor’s degree in Marketing, Communications, Public Relations, or Journalism

7-10 years’ experience conceptualizing and executing large-scale media relations strategies and programs

Experience in media relations and executing large-scale media relations strategies and programs

Experience in crisis communications management planning and support

PR agency experience is highly-valued

Experience in a franchised-brand is a plus

WHAT YOU’LL GET

We offer competitive pay and the opportunity for EVERYONE to earn commission and/or bonuses based on company and personal performance. We demonstrate our commitment to children and families with reimbursement of up to 50% of tuition at any of our Primrose schools and a flexible work environment. Full-time staff are eligible for health, dental and vision insurance.