Job Description
ROLE SUMMARY
The Marketing Data Analyst will support the Marketing team by providing detailed analysis and insights of our go to market strategies and translating these insights into actionable findings to align with business goals and drive results. The candidate will be responsible for identifying the success or failure of campaigns and their tactics including; email, SEM, SEO, webinars, events, direct mail, and more. The team member will also be required to pull ad hoc reports from different internal platforms, perform data cleanup, and make recommendations to improve processes and data gathering.
MINIMUM
- 3+ years of work experience in a B2B marketing environment analyzing data and consulting on best practices to improve results
- Ability to work independently with little or no direction, strong decision-making skills and problem-solving skills
- Expert in MS Excel with a clear understanding of pivot tables, functions, matching multiple data sets via ‘match’ or ‘vlookups’, cleaning and manipulating large data sets.
- Deep understanding of email KPIs including, open rate, click through rate, click to open rate, bounce rate, and opt out rate. Deep understanding of what drives these KPIs and the ability to make strategic recommendations to improve them.
- In-dept knowledge of data visualization best practices and platforms like PowerBI / Tableau
- Extreme attention to detail
- In-dept knowledge of the B2B marketing funnel
- Deep understanding of Salesforce CRM objects and data
- Ability to design and improve processes based on business objectives
- You have experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner
Thanks & Regards
PARUL CHHABRA
PRIMUS SOFTWARE CORPORATION
DIRECT: 678 -666- 4393 | FAX: 770-234-4163
EMAIL: parul.chhabra@primussoft.com
www.primussoft.com | 3061 PEACHTREE INDUSTRIAL BLVD, SUITE 110 DULUTH, GA - 30097
LET'S CONNECT, LINKEDIN: https://in.linkedin.com/pub/parul-chhabra/b1/42b/527