JOB LEVEL
P50
EMPLOYEE ROLE
Individual Contributor

The Opportunity

Adobe is seeking a Principal Product Marketing Manager to help scale Acrobat’s student business. This role will drive key pillars of the business from monetization and branding to end-to-end product experiences and go-to-market execution. You’ll lead critical workstreams while collaborating across an extended group, helping translate strategy into clear, high-impact execution.

** What You’ll Do**

Lead monetization strategy and execution

• Define and evolve student packaging, pricing, and offer strategy across free and paid experiences

• Partner alongside Growth and Lifecycle teams to build and optimize upgrade paths and conversion journeys

• Support testing and scaling of student offers, including freemium entry points and paid SKUs

** Drive branding and positioning for students**

• Help define and refine how Acrobat shows up for students globally

• Translate product capabilities into clear, differentiated value propositions and messaging grounded in real student needs

• Ensure consistency across messaging from campaign to product experience

** Own full-cycle product marketing for key experiences**

• Lead PMM for core student experiences from concept through launch and iteration

• Partner closely with Product to develop roadmap inputs, define use cases, and ensure strong product-market fit

• Build clear narratives that connect features to meaningful user outcomes

** Influence the product development plan and priorities**

• Bring the voice of the student into product decisions through insights, research, and market context

• Influence roadmap prioritization, ensuring alignment with growth and monetization goals

• Identify gaps and opportunities across the student journey and translate them into actionable product inputs

** Guide outbound creative and campaign assets**

• Working with Outbound teams, drive development of high-quality and relevant creative assets across channels (web, paid media, social, partnerships)

• Partner with Brand and Creative teams to bring campaigns to life in a way that resonates with students

• Ensure creative reflects both product truth and student context

** Guide benchmarks, measurement, and performance tracking**

• Partner with analytics and growth teams to define success metrics across acquisition, activation, engagement, and monetization

• Provide ongoing guidance on performance tracking and reporting frameworks

• Translate data into clear insights and actions to inform GTM and product decisions

** What You Bring**

• 10+ years of experience in Product Marketing or related roles

• Proven ability to lead complex workstreams within a broader team environment

• Experience influencing product roadmap and cross-functional priorities

• Experience with monetization strategy , including pricing, packaging, and lifecycle conversion

• Strong foundation in branding, positioning, and go-to-market execution

• Experience partnering closely with Product on end-to-end product marketing

• Track record of developing compelling creative and campaign assets

• Comfort working with data and guiding critical metric frameworks to drive decisions

• Clear, structured communicator with the ability to influence across teams

• BA/BS Degree preferred OR 10+ years of experience OR equivalent practical experience.

Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $145,400 -- $261,150 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

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In California, the pay range for this position is $180,300 - $261,150

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .