JOB LEVEL
P50
EMPLOYEE ROLE
Individual Contributor
The Opportunity
Adobe Firefly is redefining creativity through generative AI, empowering creators to ideate, generate, and edit media in entirely new ways. As a Principal Product Marketing Manager passionate about I nbound strategy for GenAI creative tools , you’ll play a pivotal role in shaping the future of Firefly. You’ll deeply understand c reator needs, influence product direction, and collaborate across teams to drive adoption of Firefly products.
The Role
We are hiring a Principal Product Marketing Manager to lead marketing strategy and positioning for Firefly ’s Project Graph , a next-generation AI-powered workflow platform designed to give creators precise control over AI-generated media production!
Project Graph is a visual, node-based workflow builder that enables creators to design structured, repeatable pipelines by connecting Creative Cloud tools and leading AI models on a flexible canvas. Users can save these workflows as reusable experiences that allow teams to implement sophisticated creative processes without needing to understand the underlying technical complexity. The platform combines industry-leading AI models with deep Creative Cloud integrations to deliver production-ready outputs with precision, consistency, and scale .
What You’ll Do
**Customer & Market Insights **
Develop a deep understanding of Generative AI media creation and editing workflows across c reator segments.
Conduct market research and competitive analysis to identify trends, opportunities, and unmet needs.
Translate insights into actionable strategic recommendations.
**Product Strategy & Roadmap Influence **
Partner closely with product teams to shape the roadmap for Project Graph .
Advocate for creator needs and ensure our AI tools deliver intuitive, high-impact experiences.
Cross-Functional Collaboration
Work hand-in-hand with our O utbound PMM team to develop marketing programs that drive discovery, engagement, and conversion.
Collaborate with UX research, data science, and analytics teams to validate hypotheses and measure impact.
Align with Adobe’s broader Digital Media teams (e.g., Photoshop, Lightroom) to ensure consistency and alignment.
**Messaging & Positioning **
Craft compelling value propositions and product narratives for Project Graph .
Ensure messaging is clear, differentiated, and resonates across creator personas and use cases.
Go-To-Market Suppor t
Contribute to launch planning and execution for new image generation and editing features.
Collaborate with all marketing and GTM functions to define and implement growth plans and campaigns
**Thought Leadership & Evangelis m **
Stay ahead of generative AI trends and represent Project Graph in internal and external forums.
Contribute to defining Adobe's perspective on the evolution of creative workflows improved by AI.
What You’ll Bring
10 + years of experience in P roduct M arketing, P roduct M anagement, or S trategy roles-preferably in creative tools , AI, or working with creators
Strong critical thinking and analytical skills; ability to synthesize complex information into clear insights.
Exceptional communication and storytelling abilities.
Proven success influencing product roadmaps and driving cross-functional alignment through research and insights.
Passion for creativity, design, and emerging technologies.
BA/BS in Marketing, Business or a related field is preferred OR 10 + years of product marketing OR equivalent practical experience
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $145,400 -- $261,150 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150 │ In New York, the pay range for this position is $180,300 - $261,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California :
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .