JOB LEVEL
P50
EMPLOYEE ROLE
Individual Contributor
As a Principal Product Marketing Manager, Release Marketing , the focus is on bringing Adobe Firefly's most important product and feature launches to market - fast and with precision. This means translating technical capabilities, complex pricing, and nuanced offers into narratives that customers actually understand and act on. It means building the messaging, the brief, the plan, and the story - then rallying the team to execute.
** What You'll Do**
Developing launch strategies for highly technical and high-visibility product releases, grounded in business objectives, market dynamics, and user context
Turning complex pricing structures and product capabilities into sharp, digestible customer narratives, offers, and promotions
Building and owning messaging frameworks - then testing, iterating, and optimizing them based on real data and customer feedback
Creating integrated marketing plans and campaign briefs that align product, demand gen, brand, and sales into one cohesive motion
Conducting and applying customer research and insights to sharpen positioning and go-to-market decisions
Driving cross-functional alignment across product management, marketing, and partnerships - especially under tight launch timelines
Defining launch success metrics and using post-launch data to continuously improve
** Requirements**
10+ years in product marketing, with a strong track record in outbound marketing and launch execution
Proven ability to bring technically complex products to market with clarity and business impact
Expertise in messaging and positioning - building frameworks from scratch, testing hypotheses, and iterating fast
Experience developing integrated marketing plans and campaign briefs across multiple channels and teams
A sharp customer instincts - comfortable designing, conducting, and synthesizing research to inform strategy
A natural ability to simplify complexity without losing substance
Strong cross-functional influencer who drives alignment without relying on authority
Analytical and action-oriented, with a willingness to experiment and learn
B.A./B.S. required; MBA or Master's preferred
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $145,400 -- $261,150 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150 │ In Washington, the pay range for this position is $165,600 - $239,725
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California :
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
Apr 03 2026 12:00 AM
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
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At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Let’s Adobe together
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AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .