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Market Research Analyst

Principia Consulting

Market Research Analyst

Philadelphia, PA +2 locations
Full Time
Paid
  • Responsibilities

    Job Description

    Principia Consulting is a leading research and consulting firm focused exclusively on the building materials and construction industry. For more than 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

    JOB SUMMARY

    The Industry Consultant works as a key member of the research team within our firm to help develop, organize, synthesize and analyze the knowledge that enables Principia to deliver high caliber information and insights for its clients. One of the main roles of the Industry Analyst is to identify and understand trends in his/her industry segments and to calibrate each of the bulleted points listed below.

    • Current product demand
    • Distribution channel analysis
    • Economic and regional trends
    • Technology developments and impacts
    • Market pricing
    • Voice of customer insights
    • Forecast demand

    Principia’s Research business delivers syndicated reports and data products focused on providing insights on various building product categories in residential and commercial construction.

    RESPONSIBILITIES

    • Conduct primary market research via in depth telephone interviews with industry participants up and down the supply chain including dealers, distributors, associations, and other key contacts
    • Conduct secondary research where appropriate
    • Provide knowledge in key product categories, including insightful conclusions and outputs of results (e.g., Excel data manipulation, Tableau visualization etc.)
    • Provide input and guidance for the market research and quantitative analysis teams
    • Prepare written briefs of research data and findings to deliver our data products
    • Support Principia business development efforts through content development and other marketing activities

    Company Description

    Principia is expert in navigating the market complexities of the building materials and construction industry. We understand the relevant business issues and industry dynamics across the value chain. Qualitative Analysis Our market access, whether large-scale surveys or in-depth interviews, enables us to capture the true voice of the customer. Quantitative Analysis We accurately quantify the market situation, build a roadmap to reach customers and determine how to manage the risk-reward when making key decisions. Our Purpose We help companies grow faster and more profitable by providing high quality data, analytics, and insights. Core Values Our team is committed to living the Principia core values: Value - Provide exceptional value for our clients Teamwork - Effective and efficient collaboration Respect - Treat others with respect and fairness Integrity - Be loyal, honest and act with integrity at all times Accountability - Be accountable to meet our commitments

  • Locations
    Atlanta, GA • Detroit, MI • Philadelphia, PA