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Content Writer

Printfly

Content Writer

Philadelphia, PA
Full Time
Paid
  • Responsibilities

    Printfly is seeking a talented Content Writer to create effective website copy, social media content, e-mail messaging, and other various content pieces to be used in our digital marketing efforts.

    Working closely with internal stakeholders across the marketing team you would be responsible for developing, editing, and refining content to not only be technically accurate, but also accessible and align with external audiences interests and behaviors. This position will also help us expand our digital footprint and drive more value through online content to drive leads.

    This Content Writer's Responsibilities:

    • Write and revise targeted content for a variety of primarily digital contexts and audiences, including but not limited to website content, social content, e-mail messaging, PR content and other various marketing initiatives.
    • Research and develop content topics in collaboration with internal experts
    • Works closely with team members from SEO, PPC, creative, sales, and other departments to update content across digital assets to ensure information regarding events and programs are included.
    • Understand target audience and how to create content that aligns with audience behavior and interests.
    • Research and understand how competitors use content across digital channels and apply learnings to content topic recommendations.
    • Help coordinate social media efforts, which includes drafting content, identifying new social media trends, and providing progress reports
    • Research new social media opportunities to reach our audience.

    This Content Writer's Requirements:

    • 3-5 years of professional writing experience;
    • Bachelor's degree in Communications, English, Journalism, Marketing or similar field, or equivalent preferred.
    • Experience writing for online blogs, website content
    • Experience writing product content
    • Experience in tailoring content to various social channels
    • Ability to work independently but collaboratively
    • Attention to detail ensuring there are no spelling, punctuation or grammatical errors
    • Experience reporting, blogging, interviewing, fact-checking, copyediting, and posting on social media
    • Ability to ghost-write content, effectively conveying the thought leader's expertise and voice
    • Ability to communicate effectively both on paper and in person
    • Creative, innovative writer and content planner
    • Must have the ability to collaborate across cross-functional teams and work independently
    • Superior research skills
    • Ability to multitask, prioritize, and manage time efficiently
    • High level of proficiency in Microsoft Office Suite
    • Strong project management skills and the ability to manage multiple deadlines is required.