Job Description

Title: Product Marketing Manager

Reports To: Vice President of Marketing

Based At: Pro-Vigil San Antonio

In marketing, creating a strategy is crucial. The high-level thinking, research, and planning that happens before a product goes to market determine the success or failure of a product.

We are looking for a Product Marketing Manager to manage our outward-facing marketing activities. In this position, you will present our products in ways that will strengthen the Pro-Vigil name and boost sales. The Product Marketing Manager should have an in-depth knowledge of target markets and how to best introduce and position our solutions into new and existing business.

DUTIES

● Be an expert in the market, our solutions, and the positioning of those solutions to buyers and buyer personas.

● Develop content and value-propositions that present our solutions and the business outcomes in a customer consumable format.

● Develop critical content such as white papers, ROI calculators, market insights, etc that creates awareness, informs the customer and can be used as part of campaigns, selling, and branding

● Stay on top of the market and competitive trends to maintain firsthand knowledge of how to position products

● Follow and analyze market trends to position products

● Develop unique product marketing strategies (pricing, advertising, product launching) that sets us apart from others in the field

● Be able to investigate new market or solutions opportunities to support decision making for portfolio investment decisions

● Create engaging content and thought leadership insights that can be used in multiple tactics in the marketing mix.

● Work collaboratively with various departments (IT, sales)

● Measure success by determining relevant KPIs and soliciting feedback from existing and prospective customers

● Develop sales tools that facilitate the selling process

QUALIFICATIONS

● Experience in market analysis

● Familiarity with product marketing tactics (e.g. integrated marketing campaigns)

● Ability to collaborate and manage projects across teams

● Impeccable presentation and speaking skills

● Ability to manipulate data, surveys, customer interviews

Company Description

We Offer: competitive pay and benefits (Medical, Dental, Vision, AD&D insurance, 401k), training program, and all other tools required to be successful in your career.