Our client is an exciting software company that is revolutionizing online training classes for healthcare professionals. They are growing rapidly and will love to have the ideal candidate join their team. 

Job Summary

Manage the creation of rich social experiences to increase awareness/consideration/interest in our client's brand across our US regions by I) developing strategies and actively managing all our social media channels, II) developing a centralized content calendar and actively coordinating national/regional social campaigns, III) performing the surveillance & social listening for all accounts, and IV) curating video, photography, articles and other digital assets with the goal to increase growth of our social media presence, brand recognition and awareness of corporate priorities, such as
Health and Safety, Sustainability, and Innovation in the US.

Job Responsibilities

• Produce rich social experiences that increase awareness/consideration, generating passion and interest in the brand
• Develop strategies for ongoing social media activity with a view to continually improve sentiment and engagement of our social community
• Build and maintain central content calendar and actively coordinate with Global Corporate team on global content calendar and with US Regional teams
• Lead reporting & social listening for social media channels
• Curate video, photography, articles and other digital assets that support the growth of all social channels
• Primary community manager, actively engaging with external stakeholders across all of our social platforms in accordance with brand guidelines, business policies, and Social Media guidelines
• Manage the production of blogs, optimizing and driving digital performance by implementing SEO best practices
• Support paid campaigns by delivering best-in-class social media solutions
• Drive integration of social media activity in collaboration with other departments and functions (e.g. Health and Safety/HR, Operations, Customer Service, Sustainability, PA) Influencer and acquisition marketing
• Other duties as assigned

Qualifications

• Bachelor degree Marketing or Communications preferred
• Create, curate, and publish social media content in all platforms: Facebook, Instagram, Twitter, LinkedIn, others, as directed
• Dedicated community management across all channels
• Develops and manages paid social media campaigns to ensure effectiveness
• 7-10 years experience in social media management/surveillance and content creation
• Experience with Wordpress

Knowledge, Skills, and Abilities

• Solid experience managing large B2B social and digital communities
• Demonstrated experience growing social media channels and enhancing campaigns
• Proficient and up to date knowledge of key social media platforms
• Strong and practical knowledge of analytics and social listening solutions. Well versed in using these to drive real business insight, improvements and KPIs
• Strong English language skills and copy-writing experience
• Previous experience with video production process, from briefing through to managing agencies through production, to delivery
• Commercial awareness of how social media campaigns drive overall business KPIs.
• Experience managing budgets for multiple projects
• Experience planning and producing community programs that deliver best-in-class fan engagements and real positive business impact
• Excellent creative skills and ability to turn ideas into actionable plans
• High degree of tech comfort/awareness (mobile apps, web, email service providers, etc.)

Working Conditions

• Able to work extended hours or weekends as needed
• Able to travel domestically as needed
• Able to work in an open concept office environment

Physical Requirements

• Job involves sitting most of the time, but also involves walking or standing for brief periods of time
• Requires lifting, pushing, pulling, and climbing occasionally
• Exerting up to 20 pounds of force occasionally, and/or a negligible amount of force
• While performing the duties of this job, the employee is regularly required to talk and hear, in order to communicate to employees/visitors/vendors

Legal Notices

Our Client is an EEO/AA (equal opportunity/affirmative action) institution and does not discriminate on the basis of race, color, religion, religious creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital or familial status, military or veteran status, or any other characteristic protected by under federal, state or local law in the programs or activities which it operates.