KANTAR MEDIA

Kantar is the world’s leading data, insights and consulting company and our Media colleagues are the experts in understanding the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable our clients to better understand media audiences and their relationships with brands.

JOB DETAILS

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clientsunderstand peopleandinspire growth.

Bain Capital is in the process of merging the Kantar and Numerator advertising intelligence businesses into one combined company. Combined, this represents the largest advertising intelligence company in the world, with leading primary share in North America and other countries around the globe. With a total focus on advertising intelligence, the combined business will have an outstanding opportunity to build innovative solutions, in an area of the market that is important and has also been highly under-invested.

The Product Marketing Manager will own the development of our marketing strategy to support key business initiatives and growth goals. This newly built role will develop an engaging content strategy to drive product awareness, encourage our key personas and bring the value of Advertising Intelligence insights to life.

You will collaborate closely with product development and commercial leaders to develop product launch strategy and the go-to-market vision. You’ll also work closely with demand generation to activate your product marketing strategy as well as support our commercial teams.

Lastly, this exciting new opportunity will play a substantial role in bringing the power of Ad Intel to market.

KEY OUTCOMES

In this role, your key responsibilities will be to:

• Work closely with product, marketing, and commercial leaders to craft product strategy, provide input into pricing and develop the visions

• Develop product positioning, value propositions, and messaging to be used throughout the go-to-market process

• Track competitors and industry developments and maintain driven research analysis tools

• Build and maintain sales enablement tools including messaging guides, sales presentation, sales collateral and more

• Provide insights and data to support content such as case studies, thought leadership, reports and conference presentations for both internal and external audiences

• Be responsible for the development of ideal customer profile (ICP) and champion the use of personas in targeted marketing efforts

• Generate all needed status and results reporting for the relevant offer/business

ACCOUNTABILITIES & RESPONSIBILITIES

Skills and background required:

• 3 to 6 years in a product, demand gen or marketing role supporting B2B efforts, Experience at advertiser, media/creative agency, publisher/content company or data/ad-tech/analytics provider would all potentially be effective

• Experience crafting compelling messaging to activate marketing professionals, especially CMOs, Brand Managers, Media Planners and Agency Account Directors

• Communicate naturally with confidence and clarity in both written and verbal communications

• Strong analytical, critical thinking and problem-solving skills

• Experience with marketing automation or similar technologies

• Bachelor’s degree in marketing, communications or similar

• Ideally have Familiarity with data + insights business models (syndicated + custom/consultative); advertising/media space (agency, brand, owner, ad tech)

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to build a more varied community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.

PRIVACY DISCLOSURE:

Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.

LOCATION

Chicago or any east coast location

The salary range for this role in Chicago, IL is $72,600- $121,000. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth. We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets. We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.