Program Manager (Direct Mail Campaigns) Wilmington, DE
Position: Program Manager/Marketing Manager
Location: Wilmington, DE
Schedule: Hybrid (3 Days Onsite, 2 Remote)
Contract Duration: ASAP (once onboarding clears) to 10/26/2026
Pay Rate: $46.79 hourly, paid weekly.
Role Description:
Our team specifically supports the marketing strategies for products via direct mail acquisition. We develop collateral that supports direct marketing campaigns and programs, driving tactical and operational activities, inclusive of working with internal business partners and creative agencies to develop creative campaigns, all while ensuring flawless execution of program expectations in a fast-paced, schedule-driven environment. We responsibly manage to all budgetary and operational constraints and are expected to proactively identify, manage, and control risks and appropriately escalate any issues. Each campaign is viewed through an analytic lens, and we take ownership of effective processes to drive efficiency and continuously improve program performance. This individual participates in the overall marketing objectives and recommendations for strategies including creative execution, expense targets, and future.
Key Responsibilities:
• Effectively develop and execute print materials to deliver against CXO/LOB strategies including program and campaign tactics that enable accurate communication of the offer and result in account acquisition
• Interface with a variety of internal partners to ensure execution for campaigns is implemented accurately according to established standards, and optimize efficiency without sacrificing performance
• Recommend, develop, and execute objectives and strategies to continually improve business results (including process control, expense, internal negotiations, and/or delivery of campaigns)
• Manage campaign-level activities and results with Agency, CXO, List Management, Production, LOB partners; communicate accurate specifications and collaborate with partners to ensure controlled, flawless execution
• Ensure compliance with enterprise, legal and campaign processes, and policies to ensure control and achievement of standards
• Socialize creative recommendations and rationale, test results and hypotheses, and implementation
Minimum Required Skills:
• Minimum of 5+ years’ experience working in fast-paced environment with demonstrated marketing experience
• Superior attention to detail and strong organization skills to help manage competing priorities
• Proven skills for building partnerships and influencing to achieve strategy
• Process oriented, looks for ways to continuously improve efficiency and reduce risk
• Outstanding communication and presentation skills (verbal and written)
• Proficient in Microsoft Office (Excel, Outlook, PowerPoint)
• Ability to master proprietary marketing software
• Bachelor’s degree or equivalent
Desired Skills:
• Knowledge of creative development for both direct mail and general print tactics, with a focus on inspiring digital response
• Experience working with creative advertising agencies and providing insightful feedback during the creative development process
• Highly collaborative, effective at working across multiple partner teams to execute initiatives and manage change
• Self-motivated, proactively manages day-to-day activities and initiates innovative improvements
• Competence to identify and escalate concerns/issues with a sense of urgency
Top 3 Must Have:
1\. Minimum of 5 years marketing experience
2\. Attention to detail with ability to utilize proprietary marketing software
3\. Proficient in Microsoft Office (Outlook, Excel, PowerPoint)
Characteristics of the Top Performer
Outstanding communication and presentation skills, ability to build partnerships and negotiate conflict
Deal-Breaker Items
Poor written/grammar skills, inability to work independently
WORKING CONDITIONS:
Here at Canon Recruiting, People are our priority, and we are committed to Include Diversity in every segment of who we are. It is only through our Diversity; we are made a stronger organization and increase our ability to provide top tier candidates that our clients have come to know Canon for. We have an inclusive environment all employees are celebrated for their unique differences. The different perspectives and experiences of our workforce give us the competitive advantage that is essential for success in an ever-changing market. By promoting inclusion with the same enthusiasm, we devote to quality and competency and using the experience from a diverse assortment of backgrounds and experiences, Canon can improve the services and value we deliver to clients, employees, and customers. At Canon, Diversification and Inclusiveness are much more than a corporate ambition; they are a critical component in our daily corporate life. Canon Recruiting is committed to a diverse and inclusive workplace. Canon Recruiting is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The pay range for this position is listed above. Base pay information is based on market location. We will consider for employment qualified applicants with arrest and conviction records. Our range of benefits may include health care and 401(k) savings plans. For individuals with disabilities who would like to request an accommodation, please email hr@canonrecruiting.com