Programmatic Operations Analyst

O

Orange Barrel Media

Programmatic Operations Analyst

New York, NY
Full Time
Paid
  • Responsibilities

    Title: Programmatic Operations Analyst

    Location: New York, NY - In office

    Company Overview

    Orange Barrel Media creates and operates iconic urban media displays that advertisers ask for by name in 25 of the top markets in the U.S. Our commitment to innovation has differentiated OBM as a leader in the Out-of-Home industry and driven the development of our subsidiary, IKE Smart City, a company that is blazing the way in smart city initiatives with our interactive digital kiosk, IKE. We are widely known as a place where people are inspired to achieve success and have endless opportunities to grow. We value our associates and have created an environment of inclusion, respect, and fun. We hire and reward top-notch talent who contribute to our unique culture and shared vision. OBM and IKE Smart City are experiencing momentous growth, almost tripling in size over the past two years, and we start and end each day excited about the work we do together and the new challenges ahead. Learn more at www.ikesmartcity.com and www.orangebarrelmedia.com.

    Position Overview

    Orange Barrel Media is seeking a _Programmatic DOOH Operations & Analytics Specialist _to join our team, reporting to the VP of Data & Insights and working closely with the Programmatic Sales team. This role combines technical programmatic operations with data analysis to optimize our digital out-of-home advertising supply-side operations. You will be responsible for maintaining platform efficiency, analyzing campaign performance, and providing actionable insights to drive revenue growth. Your insights and operational excellence will drive the evolution of OBM's programmatic DOOH monetization strategy.

    Responsibilities:

    Platform Operations & Maintenance

    • Manage and update supply-side platform (SSP) configurations including CPMs, venue data, impression multipliers, and inventory specifications across all partner platforms

    • Optimize SSP configurations and PMP deal setups to maximize campaign fill rates and revenue yield.

    • Monitor creative approval workflows, ensuring ads meet technical specifications and brand safety requirements

    • Track inventory health daily and communicate outages or technical issues to DSP, agency, and SSP partners

    Data Analysis & Performance Optimization

    • Analyze bid activity, pacing trends, and play return rates to identify optimization opportunities and troubleshoot performance issues

    • Collaborate with OBM Analytics leads to create automated reports and dashboards that show real-time campaign metrics and inventory performance to stakeholders

    • Create clear recommendations for improving campaign delivery and revenue

    • Design and run tests to compare different pricing strategies, inventory packages, and targeting

    • Work with technical teams to optimize dynamic pricing algorithms and inventory allocation systems

    • Analyze historical performance data to help plan inventory allocation and optimize yield management

    Technical Troubleshooting & Quality Assurance

    • Investigate and resolve bidding issues, low play return rates, and campaign delivery problems to ensure smooth operations

    • Monitor and validate that monthly impression data from measurement providers is correctly integrated across all SSPs

    • Ensure data accuracy across all advertising platforms and implement quality checks

    Qualifications

    • 2-4 years of experience in programmatic advertising operations, preferably with DOOH or supply-side platforms

    • Strong understanding of the programmatic DOOH ecosystem and its technical components, including SSPs, DSPs, and ad serving technology

    • Experience with data analysis tools (Excel, SQL, Tableau, or similar) and ability to create automated reporting

    • Excellent troubleshooting and problem-solving skills with attention to technical detail

    • Ability to manage multiple priorities in a fast-paced environment while maintaining accuracy

    • Strong communication skills for collaborating with technical teams, sales, and external partners

    • Knowledge of DOOH measurement providers, creative specifications, and inventory management principles

    The compensation for this role is $85,000 - $110,000 base with an additional annual performance bonus. OBM is an equal opportunity employer and provides competitive salary/incentive compensation and benefits, generous PTO, 401k match, a beautiful office stocked with snacks, and daily lunch.