Program Manager II(ACCOUNT BASED MARKETING)
Job Description
CONTRACT DURATION: 3 MONTHS
THIS IS AN ACCOUNT BASED MARKETING POSITION Develop and execute an account-based marketing (ABM) strategy including events, webinars and other marketing campaign tactics for high-priority accounts/verticals • Leverage industry knowledge and conduct research to build positioning and messaging that differentiates Cisco as a trusted partner to key audiences in our priority verticals • Drive the creation of iterative models that zero in on IoT prospects within the Cisco Enterprise Networking base • Apply data-driven approaches to account selection/segmentation for effective targeting • Develop cohesive, holistic programs that deploy account-specific tactics at the right time, through the right channel, to the right people • Create meaningful customer based experiences that reflect Cisco’s values, brand, and approach - set the standard for others to follow for complex ABM • Manage and allocate program budget across the right mix of channels and tactics, with data driven and subjective results • Manage existing vendor and partner relationships while driving new and relevant pilots to innovate, test and improve • Work closely with internal stakeholders in marketing, sales and creative to develop and scale impactful programs with proven results • Continuously push the ABM envelope for Cisco and create best-in-class ABM programs through experimentation, testing, and new approaches
Qualifications
• BA/BS degree or equivalent experience in Marketing (related to below) • 5-7 years experience in marketing including but not limited to: digital, field, paid, organic, analytics, operations • Prior Account Based Marketing (ABM) experience 3+ years • Proficiency across major marketing technologies, platforms, and approaches • Program management skills a must • Copywriting skills
Additional Information
All your information will be kept confidential according to EEO guidelines.