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Director, Product Marketing


Director, Product Marketing

  • Responsibilities

    Projectline is seeking for a creative, strategic self-starter to bring an entrepreneurial attitude and outside-the-box thinking to the evolving team as a Contract to Hire Director of Product Marketing. Do you want to love where you work? Are you passionate about problem solving? Do you have the ability to drive unification across teams to deliver the best product possible? Would your previous teammates have nothing but excellent things to say about you?

    In this position, you will lead delivering products by running the overall go-to-market (leading up to a launch thru post-launch). You will help with sales enablement and focus on driving demand, adoption, and the overall success of the product to ensure increased revenue. This critical role will work cross-functionally, unifying, influencing, and motivating peers across various roles within Marketing, Product, Engineering, Sales and Analytics.


    • You will handle the go-to-market plans for new products and solutions, including value proposition, positioning, messaging, customer development, channel strategy and overall go-to-market (pre-launch)
    • You will manage sales enablement and demand gen (post-launch) to ensure product market fit for doctors and to drive our revenue.
    • You will be the subject matter expert on how customers approach marketing themselves
    • You will develop actionable marketing campaigns based on quantitative and qualitative insights
    • You will collaborate cross-functionally with Product, Sales and Marketing to ensure everyone understands the customer insights and needs to build the right solution for doctors
    • You will outline content & sales marketing needs and build materials and programs that support those needs.
    • You will oversee the transition and delivery experience of an improved ROI-based product solution to providers.
    • You will redeem the customer perspective internally; providing data driven insights and anecdotal feedback that helps to bring customer-centricity to the client's whole company


    • You have 10-15 years required B2B customer-focused growth marketing experience delivering highly successful engagement, loyalty and retention strategies
    • Strong SaaS and B2B experience is a requirement
    • Extraordinary interpersonal and communication skills
    • Proven leadership skills with the capacity to drive collaboration and results through cross-functional teams and peers.
    • Ability to develop, execute, and communicate a long-term strategic vision, while also balancing immediate priorities and opportunities in a dynamic, rapidly changing, team-based environment with multiple internal decision makers and partners
    • Strong preference for an analytics background
    • Capability to turn key data points into strategic insights that inform business/comms directions and key outcomes
    • Experience working with b2b sales team is required
    • Strong project management skills, and the ability to run multiple deadlines and objectives.
    • Experience leading a marketing budget and designing marketing metrics to determine overall marketing effectiveness
    • Bachelor’s degree


    We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.


    Projectline Services, a division of Yesler Inc., delivers on-demand consulting and resourcing services around the world from our offices in Seattle, Philadelphia, Toronto, Portland, and beyond. Our consultants offer deep expertise in marketing, program management, sales support, and operations.

    Projectline has been recognized as an excellent place to work. The awards keep coming in: We were named one of the 100 Best Companies to Work For by Seattle Business Magazine, included in the Inc 5000 list for five years in a row, and have won a place on the Seattle Met magazine list of the Best Places to Work twice. If you are looking for a place where you can grow your consulting career with a list of blue-chip clients, contact us.

    Our mission is to positively impact the people we work with, the people we work for, and the communities we live in. We support our mission by providing an inclusive environment where all are empowered to share their diverse perspectives and experiences so we can ultimately be better together. Our policies, practices, programs, activities and decisions regarding employment, hiring, assignment, promotion, compensation, volunteerism, internships are not based on a person’s race, color, sex, age, religion, national origin, mental or physical disability, ancestry, military discharge status, sexual orientation, gender identity or expression, marital status, source of income, parental status, housing status, or other protected status. We strongly encourage women, people of color, veterans, individuals with disabilities, and members of the LGBTQ community to apply.