Are you an experienced people manager with a mindset to help and enable those around you? Do you have hands-on experience with various marketing automation platforms and a good record of managing robust MarTech stacks in your career? Would you bring strategic vision and a deep passion for marketing operations? If so, then this role may be for you! Projectline is seeking a senior marketing operations leader to direct our client's entire marketing automation platform (MAP) from a strategic, programmatic and operational perspective. As a Senior Manager, you will own distribution of standard methodologies and work with marketers to apply marketing automation capabilities within the organization. In addition, you will be responsible for database management strategy including audience identification, segmentation and normalization, MarTech solutions management and campaign operations, leading both internal and third-party campaign execution resources. To be a success in this role, you must have a clear understanding of the entire MarTech stack, and can 'speak IT' when necessary.

Responsibilities

• Work with marketing leadership to develop a coordinated, enterprise-wide marketing automation strategy
• Optimize and standardize marketing automation processes across the organization, including playbook creation
• Create a model to track and measure program objectives for each technology from adoption to execution and optimization
• Collaborate with the campaigns team, product marketing and field marketing to ensure there is a cohesive creation, execution and testing/optimization strategy to increase engagement
• Document and communicate/distribute standard methodologies for marketing automation
• Communicate and educate executive leadership with regard to new and planned event activities, including global, regional and local programs
• Own and provide strategic direction related to Marketing data structure that meets business needs and results in better campaign performance
• Create and optimize audience segmentation supporting email programs in collaboration with other groups across the business
• Create a cost-efficient contact acquisition strategy that ensures the database can effectively support the various campaigns
• Collaborate with Sales Operations and Business Analytics to enable Customer 360 insights
• Lead internal marketing automation administrators and specialists, and oversee the selection and management of agencies and third-party vendors

Requirements

• You have a BS in Marketing or have a minimum of 10 years relevant experience
• You are Marketo certified and have managed marketing operations teams
• You have success in leading marketing database, data mart, and data lake solutions
• Committed to and have shown success in collaborating and influencing business partners with standard methodologies and recommendations in regard to audience segmentation
• Experience implementing nurture programs and lead scoring (predictive scoring is even better) programs
• Strong communicator internally and externally
• A standout colleague who enjoys mentoring and supporting/sharing knowledge with other team member
• Comfortable with a significant level of ambiguity and resolving conflicts constructively while being a solution oriented partner to the business
• Successfully project manage cross-functional initiatives resulted in quality products delivered on time and on budget
• You are committed to collaborate with business partners to drive alignment and establish guidelines that provide clarity and improve productivity and business outcomes

About Projectline Services:

Projectline Services, a division of Yesler Inc., delivers on-demand consulting and resourcing services around the world from our offices in Seattle, Philadelphia, Toronto, Portland, and beyond. Our consultants offer deep expertise in marketing, program management, sales support, and operations.

Projectline has been recognized as a phenomenal place to work. The awards keep coming in: We were named one of the 100 Best Companies to Work For by Seattle Business Magazine, included in the Inc 5000 list for five years in a row, and have won a place on the Seattle Met magazine list of Best Places to Work twice. If you are looking for a place where you can grow your consulting career with a list of blue-chip clients, contact us.

Our mission is to positively impact the people we work with, the people we work for, and the communities we live in. We support our mission by providing an inclusive environment where all are empowered to share their diverse perspectives and experiences so we can ultimately be better together. Our policies, practices, programs, activities and decisions regarding employment, hiring, assignment, promotion, compensation, volunteerism, internships are not based on a person’s race, color, sex, age, religion, national origin, mental or physical disability, ancestry, military discharge status, sexual orientation, gender identity or expression, marital status, source of income, parental status, housing status, or other protected status. We strongly urge women, people of color, veterans, individuals with disabilities, and members of the LGBTQ community to apply.

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We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.