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Director, B2b Demand Generation


Director, B2b Demand Generation

  • Responsibilities

    Do you consider yourself a B2B SME at the intersection of marketing and sales? Are you a B2B demand generation expert with a real passion for and experience in creating targeted campaigns that translate into qualified leads and increased conversions? Do you want to love where you work? Would your previous teammates have nothing but phenomenal things to say about you?

    Projectline is seeking a hardworking Director for a Contract to Hire role where you will own the umbrella strategy of marketing programs that get customers and prospects excited about our client's products and services. You will be responsible for the execution of campaigns to grow, engage and retain clients, working across internal teams to engage with doctors and practices. You will use programmatic, data-centric approaches in all of the online marketing channels, with a heavy emphasis on iterative testing and experimentation. If you are a tech-savvy marketing professional, with a passion for aesthetics, this might be the role for you!


    • You will develop marketing strategy and integrated marketing plans
    • You will collaborate with applicable Sales, Product, Analytics, Revenue Strategy and Marketing teams to ensure coordinated and successful launches
    • You will implement, test and optimize campaigns within multiple marketing channels including email, paid media, direct mail, events, social media, in-market, in-product and SMS to understand the effectiveness of strategies and tactics for improving key growth, engagement and retention metrics.
    • You will establish and enforce standards for Success Metrics, KPIs and reporting that will provide performance analysis, return on investment and insights for all channels/tactics.
    • You are responsible for reporting to key executive partners.
    • You will own partner marketing — driving results through relationships and partnerships with brands, affiliates, and societies (events)
    • You will execute tradeshows and put on events from communication strategies, creative/content development, and provider engagement to drive new sponsor and expansion revenue


    • You have 12-15 years required of customer-focused growth marketing experience
    • SaaS and/or two-sided marketplace experience is a requirement
    • Strong knowledge in developing and executing strategic marketing campaigns across multiple channels
    • Experience with Marketo and Salesforce and performance marketing platforms: e.g. Facebook/Twitter/LI advertising (SEM/AdWords a plus) is critical
    • Ability to develop, execute, and communicate a long-term strategic vision, while also balancing immediate priorities and opportunities in a dynamic, rapidly changing, team-based environment
    • Ability to successfully deliver multi-channel B2B campaigns with a deep understanding of marketing execution and standard methodologies
    • Extraordinary interpersonal skills and proven leadership driving collaboration and results through cross-functional teams and peers


    We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.


    Projectline Services, a division of Yesler Inc., delivers on-demand consulting and resourcing services around the world from our offices in Seattle, Philadelphia, Toronto, Portland, and beyond. Our consultants offer deep expertise in marketing, program management, sales support, and operations.

    Projectline has been recognized as an excellent place to work. The awards keep coming in: We were named one of the 100 Best Companies to Work For by Seattle Business Magazine, included in the Inc 5000 list for five years in a row, and have won a place on the Seattle Met magazine list of the Best Places to Work twice. If you are looking for a place where you can grow your consulting career with a list of blue-chip clients, contact us.

    Our mission is to positively impact the people we work with, the people we work for, and the communities we live in. We support our mission by providing an inclusive environment where all are empowered to share their diverse perspectives and experiences so we can ultimately be better together. Our policies, practices, programs, activities and decisions regarding employment, hiring, assignment, promotion, compensation, volunteerism, internships are not based on a person’s race, color, sex, age, religion, national origin, mental or physical disability, ancestry, military discharge status, sexual orientation, gender identity or expression, marital status, source of income, parental status, housing status, or other protected status. We strongly encourage women, people of color, veterans, individuals with disabilities, and members of the LGBTQ community to apply.