Job Description

The Public Relations Specialist works closely with association staff and interfaces with industry stakeholders to generate industry and business-to-business awareness and support through media, public relations, marketing and advertising. This position reports to the Director of Marketing, focusing primarily on executing and monitoring public relations initiatives and supporting the organization’s overall communications and branding efforts. The qualified candidate will assist with the creation, management, and implementation of public relations campaigns with the goal of enriching the association’s position within the industry and among business-to-business audiences.

REPORTING STRUCTURE

Title of reporting manager: Director

Department: Marketing

JOB STATUS

FLSA Status (Exempt / Non-Exempt): Exempt

Compensation (Hourly / Salary): Salary

Job Status (Full-Time /Part-Time /Temp): Full-Time

Daily Schedule (Start time Flexible / Not Flexible): Flexible

Work Location: HQ/Remote Flexibility

JOB DISCRETION

How many people does this position supervise: 0

Does this position have disciplinary responsibilities: No

Does this position have hiring / termination responsibilities: No

Does this position have evaluation responsibilities: No

ESSENTIAL FUNCTIONS AND PRIMARY DUTIES

1. Assist with planning and execution of public relations programs designed to create and maintain a favorable public image for the Association and promotional products industry.

2. Maintain a high level of awareness of all department initiatives and consults management on solutions to optimize operations to effectively reach stated goals.

3. Develop and maintain professional relationships with news media contacts.

4. Develop press kits/messaging for media.

5. Monitor Association and Industry media.

6. Maintain social media presence for the Association and the industry.

7. Work with art department on the production of collateral that pertains to PR efforts; printed and promotional materials; as well as web content.

8. Maintain relationships with buyer outreach initiative partners such as AMA, PRSA and Ad Week.

9. Write speeches, press releases and emails for the Association including the development of professional communications to disseminate information on a multitude of platforms.

10. Copyedit, proofread, and revise communications for PR and marketing initiatives collaborating with the Marketing team to prioritize departmental initiatives and develop action plans to serve the Association community and the industry.

SECONDARY RESPONSIBILITIES

1. Work with manager to schedule timely workflow of in-house and external project production.

2. Assist in the development of marketing communications campaigns.

3. Assist in the creation of thought leadership presentation materials.

4. Create and distribute press releases, media relations content, case studies, white papers, executive bios, executive blog content, social media content, and speaking proposals.

5. Track, evaluate and share results of PR initiatives.

6. Work with in-house production and external media to assure timely digital, programmatic, broadcast and print ad submissions.

7. Assist in the content curation, production and distribution of the association’s annual report to stakeholders.

8. Other duties as assigned by the department or supervisor.

EDUCATION

High School Diploma: Required

College: Required

Bachelor’s, Public Relations/Journalism/Marketing

EXPERIENCE PREFERRED/TYPE OF WORK/YEARS OF EXPERIENCE/DEPTH OF EXPERIENCE

Public Relations in a marketing communications environment - 3+ years - High

Google Analytics - 3+ years - Moderate

Media monitoring/distribution & social engagement software - 3+ years - Moderate

KNOWLEDGE, SKILLS AND ABILITIES/YEARS OF EXPERIENCE/DEPTH OF KSA’S

Writing, AP Style -3+ years- High

Interpersonal Skills - 3+ - High

MS Office: Word, Excel & PowerPoint - 3+ - High

Work in both an autonomous and collaborative environment - 3+ - High

Travel: Must be able to travel

PPAI is an Equal Opportunity Employer (EOE)

TO VIEW FULL JOB DESCRIPTION AND APPLY, VISIT: HTTPS://WWW.PPAI.ORG/EMPLOYMENT/PPAI-CAREERS/

Company Description

Promotional Products Association International (PPAI; ppai.org) was founded in 1903 and is the world’s largest and oldest not-for-profit association serving approximately 15,000 corporate members of the multi-billion-dollar promotional products industry. PPAI represents the industry in Washington, D.C. and advocates on its behalf. PPAI operates The PPAI Expo, the industry’s largest trade show; provides the leading promotional products safety and compliance program; offers a prestigious professional development and certification program; and publishes industry trade journals and periodicals. For more information, visit PPAI.org , Twitter @PPAI_HQ, Facebook or Instagram.