Why Propelled Brands

We are a growing company that offers a collaborative, caring, and progressive work environment. We provide the tools and training needed to be successful. We have fun, but work hard to support each other and our growing number of franchisees. Join us for a career - not a job!

What We Offer

Our robust Total Rewards package includes:

Competitive Pay

Hybrid Work Environment

Insurance - Medical, HRA, FSA, Dental, Vision, Life, Disability

Retirement Savings - 401k plan with company match up to 6%

Generous Paid Time Off - Paid Parental Leave, Holidays and PTO starting at 3 weeks

Engagement and Wellness Programs

And much more!

About the position

We are seeking a motivated Social Media Specialist who will be responsible for generating and publishing content across various social media platforms such as Facebook, Twitter, and Instagram.

The primary goal of this role is to increase brand awareness, attract a larger following, and ultimately drive sales.

This role is responsible for maintaining Propelled Brands' "On Your Behalf (OYB)" Social Media Program, as well as engaging with Propelled Brands' social media community using our brand social media accounts.

The Ideal Candidate

To be effective in this role, the candidate will have a deep understanding of the target audience for each social media platform. They are able to create compelling content that resonates with the intended audience, while also being tailored to the unique interactions of each platform.

The ideal candidate will be a creative thinker who can develop social media strategies, manage online communities, direct creative campaigns, provide customer service, generate copy, and analyze data. In the course of a day, this position:

Execute local social media by coordinating and publishing content calendars on all social media platforms for OYB program

Manage and engage with the brand community daily with canned approved responses

Ensure that user-generated content is moderated according to the moderation policy.

Manage OYB enrollments, add them to system and create automated reports

Boost posts on the brand Facebook page

Build relationships with the Propelled brands’ community and micro/macro-influencers

Set up and optimize pages within each social media platform for new franchise locations and franchisees requesting assistance

Moderate all user-generated local franchisee site content in line with the brands’ rules of engagement; alert franchisees to comments that need their attention

Identify trending hashtags to include in post suggestions

And much, much more!

What We Need

Education/Experience

Bachelor’s degree in Marketing, Advertising, Communications, Digital Marketing or equivalent

A minimum of 1-3 years of experience working in and/or managing social media programs for Corporate brands/companies (Facebook, Instagram, Twitter, YouTube, and LinkedIn and best practices)

Experience with social media management and scheduling programs, such as Sprinklr, Hubspot, Monday.com

Experience in Canva, Animoto, GSuite, and Google Analytics; Adobe Creative Suite is a plus

Advertising and/or business-to-business experience is a plus, as is working with multi-franchise structures, franchisees, or dealer networks.

Excellent knowledge of social media platforms –Experience in social media management platforms such as Sprinklr, Google Analytics, Hubspot, etc.

Understanding of social media KPIs, web traffic, and SEO

Key Competencies

Excellent interpersonal, communication, and problem-solving skills

A competent writer who can adhere to brand guidelines for social media

Ability to listen and respond to people in a calm, thoughtful, and professional manner

Ability to manage multiple projects simultaneously and meet deadlines, preferred experience with Monday.com or Asana.

Ability to manage time in an efficient and productive manner

Positive attitude, detail-oriented with good multitasking and organizational solid abilities

EEO Statement

Propelled Brands values diversity and inclusion because it brings richness and strength to our business. We envision diversity as encompassing an individual’s unique characteristics and experiences, including not only race, gender, ethnicity, age, religion, disability, national origin, and sexual orientation, but also personality, gender expression, military status, mental health, educational and career backgrounds, and other life experiences. We know that supporting and building diversity is the right thing to do for our employees, our franchisees, our franchisees’ teams, and our stakeholders.