Benefits:
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Wellness resources
Summary/Objective The Marketing Services Manager reports directly to the Director of Marketing Services. This is a full time, salaried position. The main objective of this position is to provide local marketing support to the field to enable FASTSIGNS centers to generate market awareness and leads that ultimately build center sales and a successful franchise system. The ideal candidate is a detail-oriented self-starter with a blend of field marketing, digital marketing, product/services marketing, content marketing and marketing operations skill sets.
Essential Functions
Serve as the primary marketing liaison between FASTSIGNS International and franchise partners for assigned markets; communicate annual marketing programs to the field and help franchisees with implementation on a daily basis (as proactively as time allows)
Strong ability to monitor, evaluate and analyze franchisee local market performance and provide lead generating and business building solutions
Working knowledge of digital marketing programs including Google AdWords and Google Business Profile
Assist in the coordination of special marketing projects as needed; serve on teams and represent marketing as needed (e.g. Franchise Development marketing point person)
Create and execute local marketing budgets and plans as needed – for both new and existing owners; serve as a consultant by providing ideas and strategies to help build awareness/sales, reviewing media proposals and making recommendations
Manage multiple aspects of new center and resale center marketing including franchise compliance and account reconciliation, plan creation and execution, vendor coordination, new center visits, etc. with the goal of helping new owners get started/breakeven quickly
Assist with internet marketing including local search tracking, listings, email marketing and web updates as needed
Assist in the on-going communication of cause-related marketing programs for the franchise system
Work with our direct mail and telemarketing vendors to create marketing campaigns for our centers
Provide input from the field for use in The Cutting Edge magazine as well as writing articles for the publication when requested; provide information for the weekly and monthly e-newsletters
Attend and/or present at meetings such as the Annual Convention, New Owner Training, Internal Training (Advanced CSR, General Manager, etc.), Franchise Business Consultant Team meetings, Marketing or Operations meetings, and National Advertising Council Board meetings as needed
Be familiar with all Marketing Resources and direct franchisees to them
Work closely with other FASTSIGNS departments; ensure that the Franchise Services Department is aware of efforts for centers; assist in any marketing pre-planning before a Franchise Business Consultant visit (e.g. complete appropriate Marketing Audits)
Work with Franchise Business Consultants on programs for alert centers and centers with the lowest sales
Research/test new marketing vendors/programs for the franchise system
Track results of multiple National Advertising Council sponsored programs to confirm strong performance and recommend adjustments
Other responsibilities as directed by the Director of Marketing Services
Participate as needed in special department projects as assigned by management or Executive team members
Competencies
Demonstrate flexibility and problem-solving skills along with comfort for testing new ideas
Solution oriented - come to the table with solutions when obstacles arise
Demonstrate ability to identify business opportunities and pitch ideas
Very strong oral and written communication skills to effectively convey ideas and gain alignment of senior team members, cross-functional departments, franchisees, etc
Strong project management and organization capabilities
Proficient in Google Suite programs (Docs, Sheets, Slides, Gmail, etc.)
Supervisory Responsibility
This position has no direct or indirect reports.
Work Environment
This job operates in a professional office environment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands, handle or feel; and reach with hands and arms.
Position Type/Expected Hours of Work
This is a full-time, non-exempt position, and hours of work and days Monday through Friday, working flexible hours between 7:00 a.m. to 6:00 p.m. Occasional evening and weekend work may be required as job duties demand. For additional information, refer to the FASTSIGNS International, Inc. Employee Manual.
Travel
Occasional out-of-the-area and overnight travel is a requirement based on this position. Travel could range from 8 to 12 weeks on an annual basis.
Required Education and Experience
Bachelor’s degree in a business or related field, or equivalent work experience.
Additional Eligibility Qualifications
None required for this position.
Security Clearance (for travel)
If required to travel internationally, you must maintain approved special security clearance documentation to include valid identification, visa, passport, etc.
EEO Statement
FASTSIGNS International, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. In addition to federal law requirements, FASTSIGNS International, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
FASTSIGNS International, Inc. expressly prohibits any form of workplace harassment based on age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. Improper interference with the ability of FASTSIGNS International Inc.’s employees to perform their job duties may result in discipline up to and including discharge.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be added at any time with or without notice
Flexible work from home options available.