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Campaign Marketing Specialist

Propeller Aero

Campaign Marketing Specialist

Denver, CO
Full Time
Paid
  • Responsibilities

    Propeller is on a mission to take the guesswork out of moving dirt - reducing wasted fuel, time and money.

    We do this through the power of maps. Our customers capture an accurate 3D version of their worksite with drones so they can understand and improve it. Over 10,000 worksites around the world use Propeller to track and manage their machines, plans and materials digitally, leading to better, faster and less wasteful decisions.

    Everyone at Propeller is empowered to approach, own, and solve problems creatively. We're 100% about impact, 0% about ego and challenge ourselves to improve in everything we do. We take being a great place to work seriously and are proud to be recognized as a Fast Company and BuiltIn Best Place to Work. You can learn more about us on Glassdoor.

    YOUR MISSION: 

    Propeller is currently looking for a motivated and data-driven Campaign Specialist to manage media digital campaign needs from start to finish.  Reporting to the Senior Manager, Demand Generation, you will support the development of campaigns, webinars, email marketing, joint and external marketing events, social media and swag collateral for prospects and customers.  

    RESPONSIBILITIES:

    • Maintain Propeller's presence on social media platforms. This includes posting provided copy and imagery,  tracking engagement, audience impression, and reporting. 
    • Lead, design, and execute our campaign programs informed by product launches, corporate announcements, and other company and customer news
    • Work strategically to create and implement marketing campaigns in order to increase lead generation, account engagement and deal closures within the sales team
    • Run marketing campaigns and other growth initiatives end-to-end. Design experiments, develop campaign strategy, and drive execution of the campaign through the entire buying cycle
    • Plan and coordinate Propeller's participation in conferences from organizing the team to event logistics and reporting on it's performance in the funnel. 
    • Work cross-functionally with sales, digital marketing and channel marketing to define and establish campaign workflows
    • Communicate campaigns in a compelling way to internal and external stakeholders
    • Source the design, creation, distribution and tracking of company swag and promotional materials
    • Own the team's utilization and understanding of Asana for better project management practices

    SKILLS:

    • 2+ years in demand generation, growth, or field marketing
    • Experience in creating an efficient demand generation engine that drives fast-paced growth
    • A fundamental belief that marketing is accountable for revenue generation
    • Experience using key marketing technology like Hubspot, Salesforce, chat, Google Analytics, and core advertising platforms like Google Ads, social ads, and content syndication
    • You build relationships internally and externally
    • You make complex ideas simple to understand
    • Practical experience with Microsoft Office, WordPress, and other Propeller marketing tools such as Asana, Wingman, Mention, Wistia, Demio, etc.
    • Excellent communication project management skills to work with cross-functional team members to ensure content success 
    • Excellent communications, time management, and project management skills
    • Have a B.A. or similar degree in marketing, communications, business, or related field

    BENEFITS:

    We are 100% about impact and 0% about ego, with everyone here being encouraged to solve their problems creatively, listen to one another and to never stop learning. We work for our collective success, and we welcome you to learn more about us on Glassdoor.

    Propeller is for everyone, so come as you are. We're open humans who champion diversity, equity, and inclusion. 

    We offer our employees:

    • Fully paid employee United Platinum PPO medical, dental, and vision coverage
    • Employee share options 
    • Professional development benefits; we embrace the journey & practice our passions.
    • Monthly telephone and/or internet allowance
    • Paid main & secondary parental leave policies
    • Flexible work arrangements

     

    The salary range offered for this role is $55,000 - $70,000. This range is tied to the Colorado market for jobs performed in Colorado. Any salary offer that is extended will be based on job-related education, training, and/or experience. The salary offer will not be based on a candidate's salary history at other jobs, and by law, Propeller will not seek information about salary history, and candidates should not share such information with Propeller.